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所在平台: Udemy |
课程主页: https://www.udemy.com/course/simple-way-to-conduct-a-ux-audit/
课程评论：没有评论
**课程名称：** 用户体验审核的简单方法 **课程概述：** 本课程将教你用户体验（UX）审核的核心规则，这是评估和分析应用程序、网站或企业软件系统用户体验质量的最快方法。通过审核，你可以快速了解哪些方面运行良好，哪些方面存在问题，以及如何进行改进，找出用户体验的痛点，例如用户卡住、感到困惑或沮丧的环节，甚至是导致用户停止使用的原因。 课程将引导你完成一个简单而有效的用户体验审核的五个关键步骤： 1. **揭示价值链两端的目标和预期结果：** 了解业务和用户双方的期望。用户希望通过使用产品实现什么？他们有什么样的结果期待？企业则需要产品实现哪些目标以确保其有用性、用户/客户忠诚度和盈利能力？ 2. **审查现有分析数据：** 利用 Google Analytics 等工具收集的数据，了解用户与产品的互动情况，包括用户画像和他们的行为模式。 3. **审查产品核心交互状态：** * **空白状态（The Blank State）：** 用户首次启动或登录时看到的内容。 * **工作状态（The Working State）：** 用户在正常使用过程中看到和互动的内容，包括数据、内容和控件。 * **错误状态（The Error State）：** 用户在遇到问题时看到的内容。 4. **基于用户体验启发式原则进行产品审查：** 从语言、优先级、普遍性和视觉清晰度这五个维度评估产品核心交互状态。 5. **交付发现和改进建议：** 学习如何向客户传达审核中发现的问题以及提出解决方案。课程将提供实际案例和可下载的“用户体验审核工作簿”，该工作簿包含170多个需要关注的元素和属性，以进行更深入的二次审查。
Auditing - which just means evaluating and analyzing - the quality of an app, website or enterprise software system's user experience (UX) is the fastest way to figure out what's working, what isn't, and how to improve it. Where the user experience is failing people; where they're stuck or confused or frustrated. Or, in many cases, where they decide to stop using it altogether. What I'm going give you in this course are my core rules for conducting a UX Audit: where to look, what to look for and what questions to ask to determine what needs to be improved (and why).I'm going to walk you through the 5 parts of conducting a simple, effective UX audit or evaluation:Uncover goals and intended outcomes on both sides of the UX value loop, meaning both for the business and for the product's users. What do people expect to be able to do - and what do they want to happen - as a result of using this site, app or system? What does the business need to happen in order to ensure the product's usefulness, user/customer loyalty and profitability?Review existing analytics. Organizations track the performance of their sites and apps using Google Analytics. The data collected can be quite valuable to you, because it can tell you some things about who's interacting with the product and what they're doing while they're there.Review the product's core interaction states: The Blank State. This is what people see the very first time they launch it or when they log in.The Working State. This is what people see and interact with during the normal course of use, with data, content and controls in place.The Error State. This is what people see when something goes wrong.Review the product based on UX heuristics across Language, Priority, Universality and Visual Clarity. When I look at the core interaction states above, I'm evaluating what I see and experience across these five categories.Deliver findings and recommendations for improvement. I'll show you an example of the video deliverable I give to clients to communicate the issues I've found and what I recommend they do to resolve them.You'll also see concrete examples of each step, taken from one of my UX audits with a client, along with my downloadable UX Audit Workbook. After you've gone through the product and considered everything above, you'll use the workbook to take a second, deeper dive into the 170-plus individual elements and attributes you need to pay attention to during your audit.
