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所在平台: Udemy |
课程主页: https://www.udemy.com/course/shopper-marketing-store-design/
课程评论：没有评论
**课程名称：** 购物者营销，店铺设计与视觉陈列 **课程概述：** 本课程深入探讨了零售和 به خدمات 行业中店铺设计和视觉陈列对消费者购物行为的巨大影响。在当今竞争激烈的市场环境中，如何通过科学和创新的方式设计销售点，已经成为提升商家成功的关键因素。 您将学习到： * **购物者营销的秘诀：** 了解色彩、气味、店铺布局和商品陈列如何潜移默化地影响我们的购买决策。 * **理解购物行为：** 深入洞察消费者的心理和行为模式，剖析他们做出购买选择的原因。 * **优化零售环境：** 学习如何设计零售店铺和服务环境，以提高客户满意度和销售额。 * **触发冲动购买：** 探索店铺设计如何巧妙地激发消费者的冲动购买欲。 * **视觉陈列与主题化：** 掌握运用视觉陈列和主题化来创造极具吸引力的购物体验。 * **包容性设计：** 了解如何设计店铺才能让包括老年人在内的各类顾客更便捷地购物。 * **黄金销售区域：** 识别店铺内最佳和最差的销售区域，并了解其背后的原因。 * **色彩营销心理：** 揭示例如红色销售标识为何对男性（而非女性）具有特别的吸引力。 **目标受众：** 本课程适合企业家、营销人员、零售商，也欢迎希望了解购物行为如何被影响的普通消费者。 **学习成果：** 完成本课程后，您将对商店的看法发生根本性改变，能够自觉地分析您所进入的任何店铺，洞察其中为促进销售而使用的心理学技巧。
Have you ever wondered how stores influence your shopping behavior?In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this course, you will be introduced to shopper marketing. I will reveal the marketing secrets of how our purchase decisions are influenced by colors, scents, store layouts, and merchandise presentations. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. Some of the questions addressed in the course are:How can store design trigger impulse purchases?How are visual merchandising and theming used to create irresistible shopping experiences?How can stores be designed to make shopping more convenient for senior citizens?What are the best (and the worst) selling zones in a store?Why are men (but not women) seduced by red sales signs?The intended audience of the course are entrepreneurs, marketers, and retailers, but also interested consumers who want to learn how shopping behavior can be influenced.After participating in this course, you won't ever look at stores the same way again. You will automatically analyze every store you enter to discover the psychological techniques used to make shoppers buy.
