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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sfmc-email-specialist-practice-tests/
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课程名称：SFMC电子邮件专家实践测试 课程概述：本课程提供了一系列实践测试，让您能够体验Salesforce认证的营销云电子邮件专家考试的环境、格式和问题水平。每个测试问题都有解释，帮助您更深入地了解那些未能正确回答的问题。 您需要知道的考试内容： 1. 如何使用电子邮件工作室内的各种工具构建电子邮件营销活动，包括内容构建器。 2. 如何建立关系数据模型。 3. 如何使用电子邮件应用程序的发送方法发送电子邮件。 4. 如何构建复杂的电子邮件自动化。 5. 如何创建电子邮件跟踪数据报告。 考试范围不包括： - 高级AMPScript、服务器端脚本语言语法或GTLAPI集成 - HTML/CSS和JavaScript 考试分布如下： 1. 电子邮件营销最佳实践（15%）：包括评估问答和识别法律合规性的场景。 2. 邮件信息设计（13%）：建议最佳设计实践、响应式电子邮件创建方法等。 3. 内容创建和交付（18%）：包含创建和定制电子邮件、发送和部署邮件活动的场景。 4. 营销自动化（19%）：推荐合适的营销自动化解决方案以及管理客户数据的工具。 5. 订阅者和数据管理（28%）：设置订阅者列表、数据扩展以及按最佳实践导入数据。 6. 跟踪和报告（7%）：解释电子邮件活动的不同指标和分析结果步骤。 本课程旨在帮助考生掌握通过SFMC电子邮件专家考试所需的知识和技能。
These tests will allow you to experience the environment, format, and level of questions you may see on the Salesforce Certified Marketing Cloud Email Specialist exam. Plus, each question from these tests contains the explanation that will help you to learn more if you couldn't answer it correctly.What do you need (✔️) to know for SFMC Email Specialist exam and before taking these tests?How to build email marketing campaigns utilizing the various tools within Email Studio, including Content Builder.How to build relational data models.How to send emails using email application sending methods. How to build complex email automations.How to create reports of email tracking data.What is not (❌) part of the scope?Advanced AMPScript, Server Side Scripting Language Syntax or GTLAPI IntegrationsHTML/CSS and JavaScriptHow will be the exam divided?Email Marketing Best Practices: 15% # Questions: 9️⃣Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.Craft Effective Marketing EmailsGiven a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.Legal Compliance GuidelinesGiven a customer scenario, differentiate elements of an email that can impact message deliverability.Improve Email DeliverabilityGiven a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.Acquire New SubscribersGiven a customer scenario, apply best practices of communicating with a population.Engage Your SubscribersEmail Message Design: 13% # Questions: ~8️⃣Given a customer scenario, recommend email design best practices to implement.Maximize your Email DesignGiven the desired output functionality, recommend methods for creating responsive emails.Maximize your Email DesignGiven the desired output requirements, recommend strategies to A/B test email elements.A/B TestingGiven a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.Content DetectiveSubscriber Preview & Test SendGiven an email message design, determine the correct use of Approvals.Approvals OverviewContent Creation and Delivery: 18% # Questions: ~1️⃣1️⃣Given a scenario, create and customize an email message to meet a customer's need.Create an EmailGiven a scenario, send and deploy an email campaign to meet the customer requirement.Build a Simple Automated EmailGiven a scenario, know how to manage content needed to deploy a customer's email campaign.Personalization StringsContent Builder ConsiderationsDescribe various send capabilities in the Email application.Send an EmailMarketing Automation: 19% # Questions: ~1️⃣1️⃣Given a customer scenario, recommend the appropriate marketing automation solution.Automation Studio OverviewGiven a scenario to manage customer data, configure the appropriate marketing automation tools.Automation Studio ActivitiesSubscriber and Data Management: 28% # Questions: ~1️⃣7️⃣Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.Subscriber ListsData Extensions and Data RelationshipsGiven a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.Subscriber ImportImport to a Data ExtensionGiven a customer's business requirements, configure segmentation tools to accurately model subscribers and data.Build a Group based on Data FiltersGiven a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.Subscription CenterTracking and Reporting: 7% # Questions: ~4️⃣Given a customer scenario, explain the different metrics available for email campaigns and what each one means.Tracking in Email Studio (Overview)Given an email campaign, describe the steps involved to analyze the performance results.View Tracking Results for an Email SendGiven a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.Reports (Overview)
