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所在平台: Udemy |
课程主页: https://www.udemy.com/course/setup-google-analytics-for-shopify-the-right-way/
课程评论：没有评论
**课程名称：** 为 Shopify 正确设置 Google Analytics **课程概述：** 本课程专注于教授如何为 Shopify 商店正确设置 Google Analytics，以充分利用其强大的客户行为分析功能。虽然 Shopify 易于使用，但理解客户行为对于业务增长至关重要。Google Analytics 是最强大和最受欢迎的分析工具。 许多用户仅将 Google Analytics 代码粘贴到 Shopify 后台，但这会错过许多重要的功能，例如结账行为漏斗、网站搜索和过滤器。本课程将指导您如何集成这些功能。 此外，您将学习如何设置目标，不仅跟踪销售额，还跟踪其他关键绩效指标（KPI），如购物车添加和联系表单提交。 在最后一章节，课程将集成 Google Search Console，以跟踪驱动您网站流量的关键词。完成这些步骤后，您将获得更清晰、更相关的数据，从而做出更好的商业决策。 **目标受众：** * 使用 Shopify 的商家 * 为 Shopify 客户提供服务的代理机构或开发人员
With more than 800 thousand merchants using it, Shopify is one of the most popular eCommerce platforms out there.While it has empowered small and medium sized businesses to get up and running in no time, it's equally important that those businesses understand the behavior of their customers.And this is only achievable with a powerful analytics software paired correctly with Shopify. And Google Analytics is undoubtedly the most powerful and popular option out there.In this course we will learn one and only one thing - that is - to correctly setup Google Analytics with Shopify.To be honest, to integrate Google Analytics in Shopify, all you have to do is to paste the code provided by Google Analytics in your Shopify store admin. But by doing so, you will be missing out on some great features that Google Analytics provide such as checkout behavior funnel, site search and filters. In this course, we will learn ways to integrate all of them in Google Analytics for our Shopify store.We will also be setting up goals so you not only track sales but other KPIs including cart additions and contact form submissions.In the last section of this course, we will be integrating Google Search Console to track keywords that are driving traffic to your website.And after doing all of this, you will have data that is cleaner and more relevant so you can make better business decisions!So if you are business using Shopify or you are an agency or a developer working with a Shopify client, join me in this course so I teach you what I've learned in the past several years working with Google Analytics and Shopify.
