|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/setting-up-google-tag-manager-in-wordpress-and-unbounce/
课程评论：没有评论
课程名称：在WordPress和Unbounce中设置Google Tag Manager 课程概述： 本课程旨在教授如何在WordPress和Unbounce平台上有效地设置Google Tag Manager（GTM）。GTM 是一种高效的管理多个像素代码的工具，使用户能够集中管理各类追踪代码。谷歌致力于简化标签的使用，GTM 使得追踪功能变得更加灵活，不再局限于传统的追踪手段，比如页面访问或按钮点击。 课程的五大核心优势包括： 1. 高效、安全的像素追踪管理。 2. 减少错误和失误，提供灵活性。 3. 用户可在短时间内自行实施GTM。 4. 无需维护且易于理解。 5. 提供出色的安全性，能有效监控恶意代码和黑客攻击。 此外，GTM 允许重用标签，从而节省时间和开发成本。课程还将介绍调试和测试功能，确保部署之前的标签经过验证，安全可靠。 课程内容包括： - 在WordPress或Unbounce中创建和安装Google Tag Manager。 - 设置Google Tag Manager账户与标签容器。 - 在WordPress中安装标签容器。 - 添加各种标签，如Facebook Pixel、自定义Facebook事件、Google Analytics等。 - 在Unbounce中全局安装Google Tag Manager。 - 按钮点击事件下创建自定义Facebook事件。 - 使用测试工具进行标签验证。 在课程结束时，学员将能够自信且快速地设置并实施Google Tag以优化网站或着陆页的追踪能力。
Google Tag Manager is a very efficient way to manage a lot of different pixel codes all in one place. Google is trying very hard and been very successful to simplify how tags work and now you can manage all of your pixels and track things that you never thought were possible An example of this may be tracking a button click or a thank you page. eCommerce is also another important use for Google tag manager.The top 5 benefits of implementing Google Tag Manager. A very productive and safe and secure way of working with pixel tracking.It minimizes a lot of mistakes and errors, and it also gives you great flexibility.You can implement Google Tag manager yourself in a matter of minutes.It's maintenance free, and it's very simple to understand.There are very few limitations to what you can add into tag manager for tracking Tag manager offers great security for your website or your landing pages. Placing the container code on landing pages or websites eliminates the need for anyone to do anything else with code. This is a big benefit because it eliminates the need to give your site or application passwords to marketers or developers when tracking code needs changing. Google Tag Manager also adds a layer of security. Google is monitoring containers for malicious code, malware and any type of injections that hackers may be trying to inject through tag manager. Tags are also reusable, that'll save you time and development costs. Testing and debuggingDebugging and testing features in Google tag manager are a great benefit as well. Testing tags before you deploy is a great feature for a live production site. You will never need to deploy to a live environment without testing first. Google Tag Manager gives you the ability to manage user permissions. An example might be the marketing department or a development team. With tag manager, you don't have to give them access to all of the code. You can even restrict access their access certain areas in tag manager. With Google tag manager you can keep your site properties safe and secure. If you are not using Tag manager I would recommend you do. In this course, you will Learn how to create and install Google Tag Manager in WordPress or Unbounce landing pages Setting up a Google tag manager accountCreating a tag containerInstalling a tag container in WordPressAdding Tags: Facebook Pixel, Custom Facebook event, Google AnalyticsInstalling Google tag manager globally in UnbounceCreating a custom Facebook event on button pressInstalling and using testing tool By the end of this course you will be able to setup and create a google tag, implement it onto your website or landing page confidently and quickly.
