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所在平台: Udemy |
课程主页: https://www.udemy.com/course/service-design-fundamentals-tools/
课程评论：没有评论
课程名称：服务设计精要大师班 - 基本原则与技巧 课程概述：为什么选择服务设计？因为服务设计帮助公司创造强大的竞争优势，从而保持成功。在快速变化的世界中，企业必须不断适应，才能避免被颠覆。企业面临的三大挑战是：顾客要求越来越高；持续创新已成为必要而非奢侈；公司缺乏支持全渠道客户旅程的组织结构。通过应用服务设计的基本原则和技巧，企业能够有效应对这些挑战。具体方式包括：建立难以复制的竞争优势；专注于解决正确的问题，基于深厚的研究；改善跨部门协作，打破壁垒；提供工具箱，帮助快速、经济且低风险的创新；采取全局视角，审视整个客户体验；以及灵活应用多种方法。此课程为服务设计入门课程，无需任何先前知识。 适合人群：希望成为服务设计师、业务分析师、商业顾问、产品经理、产品负责人或用户体验设计师的应届毕业生；希望增强知识的初级服务设计师；希望更新技能的高级服务设计师；以及积极从事服务设计工作并希望规范工作方式的各类专业人士。 课程特色：学员将获得课程幻灯片、富有趣味的作业、便于日常服务设计活动的讲义和模板，并可接触行业专家进行咨询和指导。 学员反馈：“内容权威、严谨、全面且通俗易懂。授课专业、节奏适中，易于理解。” - Will “没有废话的有趣课程，讲解清晰，完全达到预期。” - Eva 现在轮到你了！想以万无一失的方式改善客户体验吗？那这个课程将为你提供所需的一切以及更多！
Why service design?Because Service design helps companies to create a strong competitive advantage and thus stay successful.In a rapidly changing world, companies are forced to constantly adapt if they don't want to be disrupted. Here are the 3 main challenges that companies need to overcome:First, customers are more demanding than ever.Second, continuous innovation has gone from being a luxury to a necessity.And third, companies don't have the right organizational structure to support omnichannel customer journeys.Applying service Service Design Fundamentals and Techniques, will enable companies to address each of these challenges. Here's how:By building a strong competitive advantage that's hard to copy.By focusing on solving the right problem and is very research based.By improving collaboration and breaking down silos within organizations.By offering a toolbox filled with techniques which facilitate quick, affordable and low risk innovations.By taking a holistic approach and reviewing the entire customer experience.And finally, by being flexible and offering a broad spectrum of applications.This course is an introduction to service design and doesn't require any prior knowledge.Who is this course for?Recent graduates looking to start a position as a service designer, a business analyst, business consultant, product manager, product owner or even a UX designer.Junior service designers wanting to strengthen their knowledge.Senior service designers looking to brush up their skills.All professionals who are actively doing service design in their field of expertise and wanting to formalize their way of working.What else can I offer you?You will have access to:The slides of the course which you can use at your own convenience.Fun assignments to make things more tangible.Handouts and templates to help you in your day-to-day service design activities.Access to an industry expert. In case you have questions feel free to contact me and I will do my absolute best to guide you.What did others think?"Content is authoritative, rigorous, comprehensive and accessible. The delivery is professional, well-paced and easy to listen too. The presentation is personable, learning is scaffolded with no cognitive overload." - Will"Interesting no nonsense course, well given. Fully meets expectations." - EvaNow it's your turn!Do you want to improve the customer experience in a fail-safe way? Then this course has everything you need and more!
