|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/service-design-complete-user-research-guide-techniques/
课程评论：没有评论
课程名称：服务设计大师班 - 用户研究基础 课程概述： 欢迎参加“服务设计 - 完整用户研究指南与技巧”，揭开用户研究的秘密，掌握进行全面而深刻的研究所需的技术。无论您是一个有抱负的用户研究员、产品经理，还是希望提升技能的商业专业人士，本课程旨在装备您进行可靠的用户研究。 为什么用户研究重要： 用户研究是成功服务设计的基石。通过理解用户的需求、偏好和行为，您可以创造出真正与目标受众产生共鸣的产品和服务。无论您是在设计网站、应用程序还是实体产品，用户研究确保您的解决方案符合现实需求，从而提高用户满意度和商业成功。 您将学习到什么： 在本全面的课程中，您将深入探讨用户研究的细节，获得可立即应用的实用技能。课程内容包括： 第一章 - 理解服务设计：学习服务设计在当今竞争激烈的市场中对企业生存和发展的重要性。 第二章 - 用户研究范围与问题：定义研究范围，制定精确的研究问题以指导调查。 第三章 - 研究计划：有效地规划和构建研究，与您的定义范围和目标保持一致。 第四章 - 数据收集方法：探索各种数据收集方法，包括桌面研究、自我人种学研究、参与者方法等。 第五章 - 用户研究成果：运用多种交付成果（如用户旅程、报告等）将原始数据转化为可操作的洞察。 第六章 - 利用交付成果：发现如何利用用户研究成果来增强服务设计过程并推动有意义的改进。 第七章 - 实际案例研究：通过真实的用户研究案例获得实用见解，理解其中的挑战和解决方案。 第八章 - 项目时间：通过动手项目应用您的新知识，进一步巩固对用户研究技术的理解。 第九章 - 利益相关者管理（额外讲座）：学习必要的利益相关者管理策略，以避免常见的项目失败，包括RACI图、权力-利益矩阵和治理计划等工具。 为什么选择本课程？ - 专家讲师：作为一家大型咨询公司的顾问，我有幸与产品经理、服务设计师和产品负责人一起进行多项用户研究工作。 - 实用方法：理论很重要，但实践使之完美。我们努力将理论与实际案例结合，因此课程中有专门章节针对实际案例以及进一步巩固知识的项目。 - 课件支持：获得有价值的资源和工具，以支持您的学习之旅并应用于您的专业项目。 - 可用支持：在课程过程中，随时接受个性化的帮助和指导。 心动不如行动，今天就报名吧！加入我们，开始成为一名熟练的用户研究员的旅程，掌握推动服务设计解决方案所需的技能和知识。不要错过这个提升您职业生涯并在设计与创新领域产生深远影响的机会。
Welcome to "Service Design - Complete User Research Guide & Techniques"Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.Why User Research MattersUser research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.What Will You LearnIn our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:Chapter 1 - Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.Chapter 2 - User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.Chapter 3 - Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.Chapter 4 - Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.Chapter 5 - User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.Chapter 6 - Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.Chapter 7 - Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.Chapter 8 - Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.Chapter 9 - Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.Why Choose This Course?· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.Convinced? Enroll today!Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.
