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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-with-google-search-console/
课程评论：没有评论
**课程名称：** 使用 Google Search Console 进行 SEO 优化 **课程概述：** 本课程将深入介绍 Google Search Console (GSC) 的强大功能，帮助您理解和优化您的网站在 Google 搜索结果中的表现。GSC 是理解网站动态、衡量性能以及了解关键排名因素的核心工具。通过本课程，您将学会如何让 Google 更好地理解您的网站，并提供一系列工具和报告来帮助您实现这一目标。 **您将学习到：** * **网站可发现性与索引：** 确认 Google 能否找到并抓取您的网站，解决索引问题，并请求重新索引新内容。 * **搜索流量数据分析：** 查看网站在 Google 搜索中的展示次数、用于展示的搜索查询、点击穿透率等详细数据。 * **性能监控与优化：** 了解哪些页面在特定关键词的搜索结果中显示，如何比较页面优化前后的性能，分析关键词和页面的展示次数、点击量和排名的变化。 * **识别问题与发现机会：** 发现可能存在“关键词争抢”现象的页面，获取有价值的关键词建议并优化页面，识别需要额外优化的页面。 * **关键词策略：** 掌握在 GSC 中寻找三种有价值的关键词的方法。 * **问题排查：** 针对 AMP、移动设备可用性和其他搜索功能的问题进行排查。 * **报告与提醒：** 接收 Google 在网站上遇到的索引、垃圾链接或其他问题的警报。 * **链接分析：** 了解哪些网站链接到您的网站。 * **移动端与智能设备优化：** 监控网站流量、关键 **词**、用户 **画像** 和在智能设备上的性能表现。 本课程将提供**分步指导**和**详尽的理解**，助您充分利用 Google Search Console 提升您的网站 SEO 表现。
Google Search Console is a primary key to understand the dynamics of your website, performance measure and how it will Ranks in Google Search Engine based on critical yet vital factors.Search Console helps you understand and improve how Google sees your site.Search Console offers tools and reports for the following actions:Confirm that Google can find and crawl your site.Fix indexing problems and request re-indexing of new or updated content.View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.Receive alerts when Google encounters indexing, spam, or other issues on your site.Show you which sites link to your website.Troubleshoot issues for AMP, mobile usability, and other Search features.This course will give you step-by-step training, and will provide you detailed understanding of Google Search Console. Also we will learn, how Search Console helps to monitor your website traffic, important keywords, demographics and performance for smart devices.In this course you will learn:Which pages Google displays for which keywords in the search results (and vice versa)How to compare the performance of a page before and after optimizationHow to analyze, which pages and keywords lost or won impressions, clicks, and rankingWhich pages are shown for the same keyword ("Keyword cannibalization")How to get promising keyword ideas from Google Search Console and optimize your pages using these ideasThe three types of keywords you should look for in Google Search ConsoleHow to discover pages that may need that little bit of extra optimization.
