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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-simplified-for-beginners-a-practical-approach-to-rank/
课程评论：没有评论
课程名称：初学者SEO简化：一个实用的排名方法 课程概述：您是否想学习搜索引擎优化（SEO）？是否在获得排名和寻找可靠信息方面感到困难？您是否在从事数字营销，并希望提升您的技能？我们承诺将这门课程打造成您在网上找到的最全面的SEO课程。它将指导您从绝对初学者成长为有效的SEO从业者，深入理解搜索引擎的运作。不仅如此，您还将获得关于目前最成功的SEO机构使用的策略和战术的最新信息。 课程内容： 1. SEO框架方法：本课程侧重于建立对搜索引擎如何运作的基本理解，而不是教授一系列有限的战术。这种知识将使您能够构建自己的策略，制定战术，超越竞争对手，从而获得排名第一的位置。 2. 技术SEO：我们将带您理解搜索引擎是如何抓取、渲染和索引网络的，深入到如何实施schema、canonical和hreflang标签的细节。 3. 内容SEO：您将学习关键词和意图研究，如何规划内容以避免诸如内容竞争等常见问题，以及一个经过证明的过程来优化您的网站内容，以便在排名中获得最佳机会。 4. 链接建设：链接仍然是谷歌排名中最重要的因素之一。我们将详细讲解不同的链接建设策略、战术和工具。 适合人群：本课程适合任何水平的SEO学习者，从完全的新手到希望提升技能的代理机构专业人员，具体包括： - 数字营销人员 - 代理机构员工 - 内部营销人员/SEO专家 - 博主 - 文案撰写员 - 企业主 - 营销策略师 这是一门理想的课程，帮助任何人提高SEO技能并在搜索引擎中获得更好的排名。
Do you want to learn Search Engine Optimisation (SEO)?Are you struggling to get rankings and find reliable information online?Working in digital marketing and want to take your skills to the next level?We've committed to making this the most comprehensive SEO course you'll find online. It will take you from an absolute beginner to an effective SEO practitioner with an advanced understanding of search engines.Not only will you get an in-depth understanding of how search engines work but you'll also get the most up-to-date information on the strategies and tactics being used at the most successful SEO agencies.What does this course cover?A framework approach to SEO: Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. That's how you rank #1!Technical SEO: We'll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.Content SEO: You'll learn about keyword and intent research, how to plan your content to avoid common issues such as cannibilisation, and most importantly a proven process to optimise your website content to give it the best possible chance of ranking.Link building: Links are still one of the most important ranking factors in Google. We'll go through the details of different link-building strategies, tactics, and tools.Who is this course for?This course is for anyone, at any level of SEO from absolute novices to agency specialists looking to enhance their skill set.Digital marketersAgency staffIn-house marketers / SEOsBloggersCopywritersBusiness ownersMarketing strategists
