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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-fundamentals-course/
课程评论：没有评论
课程名称：市场营销基础 - 搜索引擎优化（SEO） 课程概述：在这门全新的综合性SEO基础课程中，我将教你如何运用搜索引擎优化，为成功的长期在线营销策略奠定基础。我们将从搜索引擎的基本概念开始，直到对搜索引擎优化的整个过程有一个全面而深入的理解。SEO是带来稳定、高质量流量的基础，而这些流量是你不需要支付的，因此，它应该是每个网站所有者的首要任务。 课程将首先讨论搜索引擎优化的基本概念、搜索引擎是什么以及它们是如何工作的。接着，我们将研究搜索引擎在展示搜索结果页面时必须完成的三个过程：抓取、索引和排名。对于每一个步骤，我们将详细解释其工作原理，以及我们如何努力支持搜索引擎，以便在网络上被搜索者找到。 随后，我们将探讨关键字研究这个重要主题。我们的目标受众想要什么？他们在寻找什么？我们如何提供这些内容，以便搜索引擎能考虑我们的供给？ 接下来，课程将进入On-Page SEO的广泛内容部分，我们将更具实践性。我们如何最佳地提供我们的内容？我们需要了解哪些元素，以及如何正确地实施它们？在这一部分，我们还将更为技术性地探讨网站如何运作，以及我们如何与开发人员和网站管理员合作，使我们的网站达到最佳状态。 最后，我们将讨论如何通过链接建设将我们的内容和网站推广出去。这将确保我们在内容、结构和网站优化上所付出的努力能够获得应有的回报，获得来自搜索的合格有机流量。
In this new, comprehensive SEO fundamentals course, I'll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We'll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.SEO is the basis for steady, high-quality traffic that you don't have to pay for and should therefore be a top priority for every website owner.We'll begin by looking at the absolute basics - what does search engine optimization even mean, what is a search engine and how do they work?We will then look at the three processes a search engine must complete to display websites on the search result pages - Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?We'll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.
