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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-for-googles-search-generative-experience-sge/
课程评论：没有评论
课程名称：谷歌搜索生成体验（SGE）的SEO课程 课程概述： 本课程旨在帮助学员掌握为谷歌前沿的搜索生成体验（SGE）量身定制的搜索引擎优化（SEO）技巧。随着数字环境的不断发展，保持领先地位至关重要，而我们的课程将确保您能够精通SGE SEO的细微差别。从理解生成式人工智能（Generative AI）及其工作原理与局限性，到了解SGE的排名因素变化，我们涵盖了所有内容。 课程将由一位多次获奖的数字营销专家主讲，目标是消除许多营销人员对谷歌SGE的出现及其对SEO流量带来的威胁所感受到的焦虑。 您将学到的内容： 本课程深入探讨了优化生成式AI模型的三种方法，即现代SEO的基本三要素：提示（Prompting）、调整（Tuning）和检索增强生成（Retrieval-Augmented Generation）。我们强调了在谷歌SGE中排名的最重要因素，并探讨了影响谷歌SGE快照结果的过程，以及为谷歌搜索生成体验进行优化的优缺点。 加入我们，确保您的SEO技能在生成搜索时代中保持领先，并保护您的流量。 课程目标： 1. 理解生成式人工智能——它是什么、类型、局限性及示例 2. 学习优化生成式AI模型（LLMs）的方法 3. 理解谷歌搜索生成体验（SGE）的最重要排名因素 4. 理解影响谷歌SGE快照结果的过程 5. 识别SEO在谷歌搜索生成体验中的赢家、输家和机会 讲师介绍： Constantin是Pufferr的首席数字官，获得了多项大奖。他拥有三个硕士学位，表明他对持续学习和各领域掌握的奉献精神。此外，他还拥有虚拟现实和游戏开发的文凭。Constantin的专业知识超越传统领域，他完成了牛津大学的颠覆性数字营销课程，以保持在数字领域的前沿。 通过讨论这些关键主题，本课程帮助您自信地应对不断变化的SEO环境，转变对SGE的焦虑为掌握。与英国最获奖的数字营销专家之一共同学习数字营销！ Pufferr团队获得了50多个奖项和提名，其中包括最佳营销机构的UKBA奖、最佳家族企业的UKB&I奖、4项Drum奖、最佳竞价广告活动的全球数字奖项、最佳网站项目的英国数字奖等诸多荣誉。
Learn the secrets of Search Engine Optimization (SEO) tailored for Google's cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations, to the changes in ranking factors for SGE purposes, we cover it all.Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google's SGE and the perceived threat to SEO traffic.What will You Learn?This comprehensive course delves into the three methods of optimising Generative AI models, an essential triad for modern SEO: Prompting, Tuning & Retrieval-Augmented Generation. We place a strong emphasis on the Most Important Factors for Ranking in Google's SGE. The course discusses the process of influencing Google's SGE snapshot results, and the pros and cons of optimizing for Google's Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.The course is designed around 5 specific goals:1. Understand Generative AI - What is it, Types of Generative AI, Limitations & Example2. Learn the methods of optimizing Generative AI models (LLMs) 3. Understand the most important Ranking factors for Google's Search Generative Experience (SGE) 4. Understand The Process of Influencing Google's SGE Snapshot results 5. Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative ExperienceYour InstructorConstantin is the multi-award winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development. Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.Learn digital marketing with one of the most awarded digital marketers in the UK!Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB & I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.
