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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-copywriting/
课程评论：没有评论
SEO文案写作：优化排名，赢得点击 本课程旨在教授如何创作既能在搜索引擎中获得高排名，又能有效营销产品或服务的文案。结合了搜索引擎优化 (SEO) 和文案写作两大领域，帮助您的网站在Google等搜索引擎中脱颖而出，并说服访客采取行动。 您将学到： * 关键词在页面上的最佳放置位置。 * 如何创建吸引人、获得点击的搜索结果摘要（snippets）。 * 当前Google关键词的最新知识，以及理解搜索者意图为何至关重要。 * 如何通过长尾关键词和搜索者意图等概念找到完美关键词，并推荐相关工具。 * 内容质量的重要性，以及如何讲引人入胜的故事，减少用户跳出率。 如果您是： * 希望在线成功营销的网站所有者。 * 希望吸引更多自然流量的博主。 * 从事网站内容工作的专业人士。 本课程将助您一臂之力。 讲师是一位经验丰富的SEO顾问兼文案写手，并新增了关于ChatGPT的奖励讲座。
Interested in creating content that not only ranks highly but also effectively markets your product or services? If so, you need to master SEO copywriting. SEO Copywriting is the happy marriage of two disciplines: SEO (search engine optimization) - helping your website rank highly in the Google and other search engine search results pages.Copywriting - the art of writing copy that persuades a visitor to take an action, such as buying a product, sharing your article on social media, or simply just reading the article all the way to the end. When you combine the two, you have a formidable tool when it comes to your online success. Don't let your website languish in anonymity, rise above the crowd and get the organic traffic you desire by learning how to create content that both humans and search engines love. Overview:In this course you will learn:Where to place your keywords on the pageHow to create compelling snippets (the listing in the search engine results that represents your page) that not only rank but also get "the click"The search engine landscape has evolved significantly. What you need to know today about Google when it comes to keywords. And why understanding searcher intent is critical for your success. How to find your perfect keywords (and what tools to use) by understanding concepts such as long tail keywords and searcher intentWhy content quality matters and how to tell compelling stories so visitors don't bounce off your siteEnglish captions available. This course is for you if:You are a website owner that wants to successfully market onlineYou are a blogger that wants to attract more organic trafficYou work on website content for a livingStudents have said:"Kathy really knows SEO inside and out. I didn't know that title tags can have a range of 50-60 characters because they are pixel based. I didn't know that Google can vary what appears in the meta description based on what you search. The keyword suggestion tools are particularly helpful, as well as the case studies on the Mozbar and Google Search Console. I went through this course once but would love to revisit the lessons and go over each one in more detail with the homework to implement the concepts to help my website get better SEO. I searched for it in Google for the first time and realized that it doesn't rank at all, so this is a timely and helpful course!" - Gina DeckerSee you in the course!I'm a SEO Consultant and Copywriter and I have really enjoyed putting this course together for you. See you on the inside!New lectures: Bonus lecture on ChatGPT added.
