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所在平台: Udemy |
课程主页: https://www.udemy.com/course/seo-2016-in-80-minutes/
课程评论：没有评论
**Coursera 课程总结：SEO 入门速成班** 本课程旨在为初学者提供搜索引擎优化 (SEO) 的全面入门。在不到 80 分钟的时间内，您将以紧凑而全面的方式掌握 SEO 的核心要素。 **课程主要包含三个方面：** 1. **掌握 SEO 术语：** 深入了解 SEO 的专业语言。您将学习 SERP、品牌关键词、营销关键词、失效链接、内容权重与信任度、锚文本、301 重定向以及内容发现等众多术语的含义与解释。 2. **熟悉 SEO 工具：** 探索市场上用于优化网页、博客或网店的各类工具。通过实操演示，您将学会使用 Sistrix、Link Research Tools、Google Keyword Planner 和 Spike3 等工具。 3. **精通 SEO 技巧：** 学习具体方法和技巧，以优化您的网站，提升在搜索引擎中的排名。课程最后会提供一个总结性的清单，帮助您巩固所学。 **课程涵盖的主题包括：** 关键词、搜索结果页面 (SERP)、搜索索引、搜索引擎优化 (SEO)、搜索引擎营销 (SEM)、页面优化 (On Page Optimization)、HTML、标签（Title Tag, Meta Description Tag, H1/H2 Headline, Image Alt Tag）、文本正文、关键词堆砌、补充内容、视频字幕、HTML5 与 Flash、出站链接、内部链接、反向链接、失效链接、权威页面、信任度、Google Keyword Planner（平均月搜索量、关键词建议列表、Google Suggest）、Sistrix Visibility Index、Google Panda 更新、页面外优化 (Off Page Optimization)、链接图谱、Page Rank、内容权重、mozRank、链接农场、黑帽 SEO、白帽 SEO、信任网站、网站权威度、页面权威度、Follow/No Follow、Power*Trust、Open SEO Stats、链接合作、社交书签、网络目录、锚文本、Link Research Tools、seoMOZ、链接画像、共同出现、有害反向链接、深度链接、可索引性、用户 Sitemap、XML Sitemap、robots.txt、规范化链接、分页、404 错误、301/302 重定向、响应代码 200、Apache Mod Rewrite、HTML 整理、社交 SEO 和内容发现。
The course will guide you into the world of Search Engine Optimization (SEO). In less than 80 minutes you will get to know all the essentials, in a both compact and comprehensive way.The course consists of 3 Factors:1. Learning your vocabulary: dive into the language of SEO. What are SERPS, brand and money keywords, broken links, power and trust, anchor texts, 301 redirects and content discovery? These and many more terms and their explanation are included in the lectures.2. Get to know the Tools: there are numerous tools on the market to support you in optimizing your webpage, blog or shop. By showing hands on sessions you will learn how to use tools like e.g. Sistrix, Link Research Tools, Google Keyword Planner, Spike3. Tips & Tricks: Obtain numerous concrete instructions on how to optimize your website in order to get ranked best in search engines. In the end of the course you will receive a summary in the form of a check list.Topics you will learn about: Keywords, Search Engine Result Page (SERP), Search Index, Search Engine Optimization (SEO), Search Engine Marketing (SEM), On Page Optimization, HTML, Tags, Brand keywords, Money keywords, Long Tail / Compound key words, Title Tag, Meta Description Tag, H1 Headline, H2 Headline, Text Body, Keyword Stuffing, Supplementary Content, Video Captions, Image Alt Tag, HTML5 vs. Flash, Outbound Links, Internal Links, Backlinks, Broken Links, Authority Pages, Trustworthyness, Google Keyword Planner, Average Monthly Searches, Keyword Suggestion Lists, Google Suggest, Sistrix Visibility Index, Google Panda Update, Off Page Optimization, Link Graph, Page Rank, Power, mozRank, Link Farm, Black Hat SEO, White Hat SEO, Trustes Sites, Site Authority, Page Authority , Follow, No Follow, Power*Trust, Open SEO Stats, Link Partnership, Social Bookmarks, Web Directories, Anchor Text, Link Research Tools, seoMOZ, Link Profile, Co-Occurrence, Harmful Backlinks, Deep Link, Index Ability, User Sitemap, XML Sitemap, robots.txt, Canonical Links, Pagination, 404 Error, 301 Redirect, 302 Redirect, Response Code 200, Apache Mod Rewrite, Tidy HTML, Social SEO, Content DiscoveryCredits: Cover picture by Leonardo Shinagawa on Flickr, CC Licence
