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所在平台: Udemy |
课程主页: https://www.udemy.com/course/selling-value-over-price/
课程评论：没有评论
**课程名称：** 销售培训：销售价值，而非价格 - 告别折扣 **课程概述：** 本课程旨在帮助销售人员、企业家和企业主停止过度依赖折扣，转向以价值为导向的销售策略，从而提升销售业绩。通过学习，您将掌握一系列行之有效的技巧，让客户认识到产品或服务的真正价值，即便是在价格方面也无需妥协。 **课程亮点：** * **摆脱折扣困境：** 学习如何有效停止提供折扣，将重心放在价值传递上。 * **强化价值主张：** 掌握如何撰写有吸引力的价值主张，清晰伝达产品或服务的独特优势。 * **突出USP与优势：** 了解独特销售主张（USP）和利益的重要性，并将其融入销售话术。 * **提升客户感知价值：** 学习如何通过各种方法增加销售的附加值，让客户觉得物超所值。 * **克服成本异议：** 掌握处理客户对价格的顾虑，有效化解成本难题。 * **自信成交：** 学习关键的销售技巧，自信地促成交易。 * **国际知名导师：** 由屡获殊荣的国际知名销售培训师、销售教练Rob Spence授课，他拥有多年的销售经验，并著有三本销售书籍。 * **生动有趣的教学风格：** Rob Spence的教学风格独特、充满活力且引人入胜，确保您在轻松愉快的氛围中学习，并能将所学内容牢记于心，激励您在销售领域取得成功。 * **普适性强：** 课程内容不仅对销售人员有益，对企业主、CEO以及任何希望提升销售能力、减少折扣并增加收入的人士都极具价值。 **学习收获：** 成功完成本课程后，您将能够显著提升销售技能，有效停止提供不必要的折扣，并学会如何以价值为核心驱动销售增长，最终实现更高的营收。
Everyone LOVES getting a discount, but HATE giving discounts - and this course is designed to help you to stop discounting, and to help you to sell more on value!If you are a salesperson, entrepreneur, or business owner who keeps giving discounts, then this course will give you everything you need to stop selling on price and to start selling on value!Better still, although focussing on salespeople, this course is ideal for business owners, entrepreneurs, CEOs and ANYONE looking to stop discounting, and to help people to generate higher revenue!Your instructor, Rob Spence, is an internationally renowned sales trainer, and sales coach, and has authored three books on sales. He is the Managing Director of a multi-award-winning sales and marketing agency that provides sales services to businesses across the globe. Rob's unique, dynamic, and engaging teaching style is guaranteed to not only help you to succeed in the world of sales but is also delivered in a memorable and motivating fashion. Using his decades of experience in sales, Rob will run through with you everything you need to know to become successful in sales!This course covers modules, such as:- Value Propositions, and how to write them- The importance of USPs, and Benefits in sales pitches- How to add value to a sale- How to stop discounting- How to elevate perceptions of value- How to overcome cost objections- How to confidently close salesAnd much, much more!If you are looking to see your sales skills increase and to see your ability to stop offering discounts, then this online sales training course is for you!
