|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/selling-skills-for-professionals-part-1-prospecting/
课程评论：没有评论
课程名称：专业人士销售技能：第一部分 客户开发 课程概述： 欢迎参加专业人士销售技能课程的第一部分——客户开发。如果您是会计师、律师、咨询工程师、测量师、精算师、管理顾问、活动组织者、人力资源专业人员或任何其他形式的专业商业人士，并且需要识别和发展新客户，那么这个课程就是为您量身定制的。 本课程是针对专业人士的两部分销售技能课程的第一部分。在第一部分中，我们将重点讨论客户开发，即识别潜在客户并进行初步接触。在第二部分中，我们将讲解与潜在客户建立联系后的销售流程。 “专业人士销售技能”课程涵盖了高参与度购买，即购买者需要做出重大承诺的情况。这包括相对昂贵的商业投资，以及购买者认为会对其业务产生重大影响的购买协议，例如聘请会计师、律师或管理顾问等。 在高参与度的购买过程中，客户通常会考虑多种替代方案，审查多种信息来源，并详细评估产品和服务的属性。因此，要吸引潜在客户的注意，有相对较高的门槛。通过扎实的客户开发方法和结构严谨的销售流程，可以提高转化率，增强您成功赢得长期客户的可能性。这个课程的目的就是如此。 希望您享受这个课程。
Welcome to Selling Skills for Professionals: Part 1 Prospecting.If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for youThis is part 1 of a two-part course on selling skills for professionals. In Part 1, I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client.Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business - for example engaging an accountant or a lawyer, or a management consultant, and so on.With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client's attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.I hope you enjoy the course.
