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所在平台: Udemy |
课程主页: https://www.udemy.com/course/selling-online-how-to-sell-without-ever-being-in-the-room/
课程评论：没有评论
课程名称：在线销售：如何在不面对面的情况下销售 课程概述： 在这个课程中，您将了解到销售并不只是那些天生的销售员的专属领域。许多人认为，成功的销售需要大量折扣和强硬的销售策略，但实际上，营销也可以是低压和高效的。课程旨在帮助您通过建立潜在客户受众、运用社交销售技巧、利用社交媒体（如LinkedIn和Facebook），以及运用Sandler销售系统，将潜在客户转化为销售。 课程的两个主要方面如下： 1. 社交销售： - 在社交网络上建立一个准备好进行潜在客户开发的受众。 - 学习如何为受众提供价值，成为值得信赖的顾问。 - 与潜在客户建立联系，识别潜在机会，通过Zoom、Skype等平台进行会议。 - 开发内容，以在潜在客户心中建立您的专业形象。 2. 销售技巧： - 建立适合您业务的销售系统，而不是随意迎合买方的每一个需求。 - 识别潜在客户的痛点，以及您能够消除的潜在影响。 - 学习为每个项目设定预算，提供服务或产品而不打折。 - 快速做出决策，避免冗长的销售周期。 本课程结合这两方面，教您如何在全球范围内通过数字会议转化潜在客户为实际业务。课程由社会媒体和视频专家Nick Pilgrim与全球Sandler销售培训师Matthew Dashper-Hughes联合讲授，旨在帮助您掌握现代在线销售技巧。 适合人群： - 新进销售人员，希望在没有面对面的情况下接触潜在客户。 - 创业者，需要独立销售产品或服务但感到困惑。 - 有多年面对面销售经验的销售领导，担心转型到数字销售的挑战。 - 业务开发经理，面临需要开发新业务而无法进行面对面会议的困扰。 课程内容超过3小时，包含40节课，是Udemy上最全面的销售课程之一。期待在课程中见到您！
Good salespeople are just natural at sales, right? Wrong. And, you have to discount massively to get these sales through the gate don't you? Nope.But.That's just the way it is. Sellers have to sell the way the buyer wants- the customer is always right, right? Again, wrong.What do people think about when they hear the word salesperson? Pushy? Rude? Ruthless? Won't take no for an answer?Whether you're a professional salesman or saleswoman, a business owner who's forced to start selling, or someone who's just starting out selling you'll have heard all of these things before. People are petrified that sales seems to be a high-pressured environment, a vicious world where the good die young, and only the strong survive.That's not an uncommon worry. And it also doesn't have to be true.Sales doesn't have to be high-pressured. It's not only possible to generate high-value pieces of business without discounting your services, it can become the norm without having to aggressively attack your prospect with offers, annoying messages or unethical activities. And it can be done online too.So this is what the course is about; it's there to help you generate leads by developing a prospect ready audience, leveraging that audience through social selling, utilising social media such as LinkedIn or Facebook, and then converting these prospects to sales through the Sandler Selling system, generating more orders at a higher value, all in a setting that's not even face to face.Nick Pilgrim -a Social Media and Video Expert- joins Matthew Dashper-Hughes -a global Sandler Sales Trainer- to tackle this topic from two directions:Social Selling:Build an audience on a network that's ready to prospect to, whether that's through LinkedIn, Facebook or another social media network.Learn how to provide value for that audience and become a trusted advisor.Build bonding & rapport with these people, identifying potential prospects in the process and meeting through Zoom, Skype, Google Hangouts or Microsoft Teams.Develop content that establishes you in a potential customer's mind.Sales Techniques:Follow and establish a system that fits with your business and not being at the mercy of the buyer's every whim.Identify the pains that prospects have and the potential impact of this that you could take away.Learn to establish the budget for each project; delivering your services or products without discounting them.Come to a decision quickly, saving you the pain of eye-wateringly long sales cycles.By combining these two pillars of online selling, you can prospect, digitally meet through Zoom, Skype or Microsoft Teams or Google Hangouts, and convert business from potential customers all around the world. What is the Sandler Sales system? And who are these guys?Well, Sandler has been the world's leading sales training organisation for over 50 years- training over 30,000 sales leaders a year to sell in a low-pressured way that fits perfectly within an online system, developing courses for Harvard, AT & T, LinkedIn (one of the reasons why it works so well online!), Microsoft and Proctor & Gamble.Matthew's background before coming to Sandler was a C-Level backdrop as the COO of Ryman, MD of Bargain Booze and a long career of effective selling in business, that grew into his lifelong passion for training others to do the same.Nick is a successful business owner, social media & marketing guru, university lecturer and TV Advert director - teaching for a number of years as an Advertising Film lecturer, and video content trainer over the UK while building successful social media activity for businesses and his own Video Production company to fuel them with content.Who is this course for?New salespeople are frustrated that they can't get their foot in the door with prospective business without seeing them face-to-face.Business owners who are upset that they need to sell their own products or services, but don't know how.Sales leaders who have sold in a face-to-face way for years (or even decades), but are worried that their skills won't translate to the digital world.Business development managers who are concerned that they need to bring business in, but can't actually meet people in person.With over 3 hours of content and 40 lectures, (one of the most comprehensive on Udemy) we go into every element of how you can effectively sell to your potential customers online.See you on the course.
