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所在平台: Udemy |
课程主页: https://www.udemy.com/course/selling-luxury-become-a-sophisticated-selling-machine/
课程评论：没有评论
**Course Title:** HOW TO SELL LUXURY: Become a Sophisticated Selling Machine **Course Summary:** 这门 Coursera 课程 — “如何销售奢侈品：成为一台精明的销售机器” — 旨在教授学员如何成功销售奢侈品，该课程的销售技巧也同样适用于高端乃至大众产品。课程共分为三个主要部分：销售前、销售中和销售后。 在**销售前**部分，学员将深入了解奢侈品与大众产品的区别，学习不同的奢侈品类别，认识奢侈品消费者及其购买动机，并掌握成为一名成功且有道德的销售专业人士所需的关键技能，从而有效地销售奢侈品。 **销售中**部分则聚焦于销售流程，详细讲解了为高净值客户量身定制的七个销售步骤。学员将学习行业内的实用技巧，并调整心态，以适应销售高端产品和服务的需求。 **销售后**部分侧重于处理客户投诉，以及如何建立忠诚的客户群体，确保客户的持续回头。课程还将帮助学员识别可能阻碍成功的行为模式，并制定目标计划以实现卓越的销售表现。 此外，课程提供的“资源”部分包含PDF文件，其中提供了不同类型客户的销售演示示例，以及如何优化销售说辞的技巧。
Dear Student, This course is all about SELLING LUXURY PRODUCTS and SERVICES but it can help you also to sell premium and even mass products.We divided the course into three main sections: Before the sale, During the sale and After the sale.In the first section you will learn the difference between luxury and mass products, which are different luxury categories, who are luxury consumers, why do they buy, and which skills are essential to become a successful and ethical sales professional and sell luxury.The second section is dedicated to the sale process. Explanation of seven steps of sale is with affluent customers in mind. You will learn some tricks of the trade and how to change your mindset to be able to sell high-end products and services.Third section is about handling a complaint and create loyal customers who will keep coming back to you. You will learn how to recognize behaviors that might hold you back in order to become great, and you will learn also how to make a goal plan to make it work.There are also PDF files in 'Resources' with examples of Sale Presentations (according to different types of customers) and tips on how to make your Sales Pitch great.
