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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sell-your-art-masterclass/
课程评论：没有评论
**课程名称：** 售卖你的艺术大师课 (Sell Your Art Masterclass) **课程概述：** 本课程旨在帮助艺术家掌握在线销售艺术品的实用技巧和市场营销策略，从而建立品牌知名度并吸引忠实客户。 **课程内容要点：** * **客户定位：** 学习如何定义目标客户群体及其重要性。 * **艺术品形式与生产：** 指导学员确定艺术品形式和生产方式。 * **品牌建设：** 学习为艺术品业务命名和设计Logo。 * **资源 sourcing：** 了解艺术用品的采购渠道。 * **定价策略：** 学习如何为艺术品进行定价。 * **线上销售平台选择：** 探讨不同在线销售平台的优势与劣势（包括个人网站）。 * **店铺设置与政策：** 学习创建“关于我们”页面和制定销售政策。 * **视觉呈现：** 掌握艺术品的摄影技巧和模型风格化。 * **商品列表优化：** 学习创建有效的艺术品列表，包括SEO。 * **文案撰写：** 学习撰写吸引人的艺术品描述。 * **物流与包装：** 了解运输设置和艺术品包装方法。 * **客户维护：** 学习如何提供超出预期的服务，以留住客户。 * **营销策略：** * 购物车放弃策略。 * 鼓励客户提供评价、评论和分享。 * 预发布、发布日和发布后营销策略。 **课程特色：** 每章节均提供可下载的PDF工作表和清单，帮助学员实践并为自己的艺术品业务做出明智决策。 **讲师：** Melanie (Vision City Design Studio)
Welcome to the Sell Your Art Masterclass!In this course, you will learn how to sell your artwork to real customers online and marketing strategies to build awareness and a loyal following for your art business.In this course you will learn:1. How to define your customer audience and why it's so important2. You will be guided through a process to decide on your art format3. You will be guided through a process to decide on how you want to produce your artwork products.4. Name and logo for your art business5. Learn how to source art supplies6. Lear how to price your art7. How to choose the right online selling platform8. Pros and Cons of a personal website9. About Sections and Personal selling policies10. Photography and mock up styling11. Effecting art listings and SEO12. Writing great art descriptions 13. Shipping settings and packaging your art for shipment14. How to over deliver for your customers to keep them coming back again and again.15. Abandon cart strategies16. How to encourage testimonials, reviews and shares16. Pre-launch, launch day and post-launch day marketing strategiesNote: There are download PDF worksheet and checklists for each section of this course, so you can follow along with the process and move forward with making great decisions for your own art business.I hope you enjoy The Sell Your Art Masterclass course!MelanieVision City Design Studio
