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所在平台: Udemy |
课程主页: https://www.udemy.com/course/segmentation-in-the-travel-business/
课程评论：没有评论
课程名称：旅行商务中的细分 课程概述：该课程为当前和未来的旅行及旅游专业人士提供了建立成功旅行业务所需的特殊知识，通过更加精准的市场营销活动引导业务发展。我们将讨论如何获取更高的技能和知识，借助知识型服务提升自身在同行、合作伙伴以及更高端旅行者中的地位。课程将研究基于预算的细分方法，以确定旅行类型、包含内容、活动以及个性化服务的水平，同时探讨伴侣关系和季节因素如何影响业务策略。我们还将审视旅游作为一种财务投资，并明确定义奢华旅行的细节。 该课程旨在帮助您更精准地定义和定位目标受众，从而提高收入潜力和客户忠诚度。在旅行行业工作的人士需要具备良好的批判性思维能力，以识别、处理、分析和应用信息，为客户创造有价值的体验。仅凭职业教育并不足以确保结构化知识与规范思维的结合，这对成为一名出色的旅行顾问至关重要。优秀的专业人士通常拥有跨文化和跨行业的经验，以及良好的文科和职业教育基础。 为什么有人想在旅行行业工作？年轻人为何向往这个看似光鲜但实则细致繁琐的职业？经典的答案是：“我爱旅行”，但这并不足够。对知识的积累和分享的热爱才是根本驱动力。旅行商务本质上是一个知识密集型行业。
This course offers current and future travel and tourism professionals the special knowledge that's required for building a successful travel business with more precisely targeted marketing activities.We will discuss options for acquiring a higher level of sophistication and skill with knowledge-based services. This can result in earning you higher status among your colleagues, partners and more sophisticated travellers.We will study budget-driven segmentation that determines travel type, inclusions, activities and levels of individualisation and handholding.We will find out how companionship and the seasons could influence your business tactics.We will learn about travel as financial investment and will define the finest points of luxury travel.This Segmentation in Travel business course will help you to learn how to more precisely define and target your priority audience to achieve higher revenue potential with stronger customer loyalty.In order to identify, process, analyse, and apply all of this information to creating rewarding experiences for their customers, those working in the travel industry must possess well-developed critical thinking skills. Professional education alone does not guarantee the integration of structured knowledge and disciplined thinking required to be a consummate Travel Advisor. The best professionals have inter-cultural and cross-industrial experience, and a balanced liberal and professional education. Why does anyone want to work in the travel industry? Why do young people want to work in this seemingly glamorous but actually meticulous job? The classic answer - "I love to travel" - is not enough. A love of accumulating and sharing knowledge is the fundamental driver. The travel business is a knowledge business.
