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所在平台: Udemy |
课程主页: https://www.udemy.com/course/secrets-that-make-surveys-work/
课程评论：没有评论
课程名称：不要在（调查）猴子上浪费时间：学习如何使您的调查有效 课程概述：您刚为客户、成员、员工或学生创建了一份调查，真不错！但现在更困难的部分来了：如何让更多人填写调查并提供有意义的反馈，从而获取有效且有用的结果。大多数人对调查视而不见，而愿意填写调查的人往往会跳过重要说明，造成评分错误和模糊不清的评论，这样的结果又如何能帮助您做出有意义的决策呢？ 如果您有很多时间或金钱，您可以像大多数人那样： 1. 上网搜索，花费数小时阅读其他人的经验，但结果往往是相互矛盾和误导的信息。 2. 请教同事，然而每个人的意见都是主观的，最终可能得到多种与您情况无关的答案，自制的调查反而变得冗长，没人愿意填写。 3. 请专家帮您改善调查，这不仅耗费金钱也浪费时间。 但我提供一个更好的选择：报名参加本课程，获取可以快速应用的专家建议。我们的调查医生将在此课程中为您的调查进行快速调试！带上您正在开展的调查，让我分享经过研究验证的解决方案和见解，帮助您即刻改进调查内容、量表和说明，以产生可解读的结果并采取正确的行动。 在课程中，您将能够： - 以正确的方式提出正确的问题，从而获得可解读的结果 - 大幅提升回应率（无需支付任何费用） - 获取相关且可操作的书面反馈 - 激励人们愿意填写调查 - 消除高昂的激励措施和"调查疲劳" - 笑着自信满意地执行调查，确保您辛苦付出会获得丰厚的回报和有效的结果 已经有超过2,124名成功学生参与此课程，更多精彩请访问Coursera。
► More than 30 minutes of FREE PREVIEWS below to see if this course is for you! JOIN OVER 2,124 (wow!) SUCCESSFUL STUDENTS ALREADY TAKING THIS COURSE! ** Updated March 2019 ** You just created a survey for your customers, members, employees, or students - that's great! Now comes the hard part: trying to get a lot of people to fill it out and give meaningful comments so you have valid and useful results. But since most people ignore surveys and those that bother filling them out often skip over important instructions, make rating errors, and write vague and unhelpful comments, what meaningful decisions can you really make from these misleading results? Where do you go for answers? If you have a LOT of time or a LOT of money, you can do what most people do: 1. Search the Internet. Spend hours and days reading what works for other people - which leads to conflicting opinions and misleading answers. 2. Ask your colleagues. Everyone has an opinion, right? Ask enough people and you'll end up with many situation-specific answers that don't work for you and a lengthy survey that few people will fill out. 3. Call in the experts. Pay someone else to improve your survey - which costs $ and eats up your time. Frustrating because you know you could have done it yourself! ► Let me offer a far better alternative: Enroll in this course to get expert advice you can quickly apply yourself. The Survey Doctor is here to give your survey a quick tune-up! Get out the survey you are working on and let me share research-tested solutions and insights that you can immediately apply to your survey items, scales, and instructions that will yield interpretable results to take correct action. In fact, these are the same tactics that I have used to improve surveys and evaluation forms created at 650 colleges, training organizations and Fortune 500 companies. But once you join the Udemy community you won't have to pay my fees or travel expenses!:) Within a couple hours you will be able to: Ask the RIGHT questions in the RIGHT way to get interpretable resultsDramatically boost response rates (without paying anyone!)Get relevant and actionable written comments from respondents you can useEngage people to WANT to fill out your surveyEliminate costly incentives and "survey fatigue"Smile with confidence and satisfaction knowing that all the efforts you put into creating your survey will now yield huge returns and valid results
