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所在平台: Udemy |
课程主页: https://www.udemy.com/course/secret-tactics-to-maximise-your-profits/
课程评论：没有评论
课程名称：2021年的酒店营销与定价秘诀 概述：在定价方面，95%的房东都犯了错误。在2021年，您无法承受这样的失误。因此，学习酒店营销和定价的秘诀将是至关重要的，以便为您的度假租赁、假日出租、早餐旅馆或小型酒店实现盈利并获得未来的业务。本课程将提供5段私人视频讲座，这些内容之前仅对Boostly Academy的会员开放。创始人Mark Simpson特别关注推动全球短期住宿业主和小型酒店的直接预订，因此分享这些关于定价策略的讲座，以帮助您的业务在2021年蓬勃发展。 在这五个部分的课程中，您将学习如何： - 理解收入管理及其重要性 - 掌握影响您定价的外部因素 - 确定您的业务数据中最重要的数字（关键绩效指标） - 识别您的业务数据中的季节性趋势，分析年度的入住率和收入 - 发掘营销机会，以便利用数据为自己争取优势 - 为您的物业进行准确的竞争分析 - 理解未来预订（BOB，业务在账上）的重要性 - 置身于客人角度，特别是在2021年的脆弱市场中 - 计算获取每位客人入住的成本 - 深刻理解为何直接预订对增加利润至关重要（即使OTA仅收取15%的费用！） - 参照上一轮全球衰退的恢复趋势，了解当前危机如何影响您的财务复苏 - 根据需要调整您的业务，特别是在通常依赖于国际旅行的情况下 - 聚焦于客房入住率的策略，争取更多的“客人入住” - 在低需求时期利用业务数据进行指导 - 明确向潜在客人传达您所做的改进（如增加清洁、无接触入住等） 课程评价： - 5星：如果您拥有一家酒店业务，向行业内最优秀的人士求助是您的责任。Mark和他的团队非常了解这个行业，真心希望帮助您成功。[K. Cole, 2020年6月10日在Trustpilot上发表] - 5星：Mark是教授营销技巧的高手，强烈推荐！[Liam Carolan, 2020年6月10日在Trustpilot上发表] - 5星：我立即实施了一个策略，获得了近200%的投资回报，Mark提供了许多有益的建议，充满热情。[Mr. Hodson, 2020年6月11日在Trustpilot上发表]
When it comes to pricing, 95% of all hosts get this wrong. In 2021, you can't afford to make this mistake. Now more than ever, it's essential to learn the hospitality marketing and pricing secrets you could be missing to turn a profit, and get future business on the books for your vacation rental, holiday let, bed and breakfast, or small hotel. In this course, you'll have the opportunity to listen in on 5 private video lectures that have previously only been available to our membership community at Boostly Academy. Because founder, Mark Simpson, feels so strongly about encouraging direct bookings for short stay accommodation owners and small hotels all over the world, these lectures with helpful tips on pricing strategies are being shared with you to help your business thrive, even in 2021. In this 5 part course you will learn how to: Understand what Revenue Management is, and why it's important Follow what outside factors actually control your pricing Identify the most important numbers in your business data (KPIs - Key Performance Indicators) Spot trends in seasonality in your business data when looking at occupancy and revenue year over yearRecognize hospitality marketing opportunities in your data so you can use them to your advantageComplete an accurate competitive analysis / competitor set for your property Grasp the importance of future bookings or "BOB" (business on the books)Walk in the shoes of your guest, especially in the fragile market of 2021Calculate how much it costs you to get one "head on a bed"FINALLY see just why direct bookings are essential to increasing your profit (even if your OTA only charges 15%!)Look at recovery trends from the last global recession to understand how this crisis may impact your own financial recoveryPivot your business if needed, especially if you're typically dependent on international travel Focus on a volume or "occupancy strategy" to get more "heads on beds"Use your business data to guide you during times of low demand Clearly communicate improvements you have made (such as added cleaning, touch-free entry, etc.) to reassure potential guests REVIEWS5*s If you own a hospitality business you owe it to yourself to get clued up with help from the best in the business. Mark & his team know their stuff and genuinely want to help you succeed. [K. Cole, Posted 6/10/20 on Trustpilot]5*s Mark is an ace teacher of all tips and tricks to market your business. Highly recommended! [Liam Carolan, Posted 6/10/20 on Trustpilot]5*s Implemented 1 tactic straight away and got nearly 200% ROI - Mark gives a lot of advice freely, with love and purpose. Part time legend. [Mr. Hodson, Posted 6/11/20 on Trustpilot]
