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所在平台: Udemy |
课程主页: https://www.udemy.com/course/search-engine-optimization-training/
课程评论：没有评论
Coursera 上的“SEO MASTERY - #1 For Search Engine Optimization Training”课程旨在帮助您掌握搜索引擎优化 (SEO) 的核心技能。该课程由专业的 SEO 顾问 Greg Gillespie 主讲，他将揭示 SEO 的“烟雾弹”，教您更简单、更直接的方法来提升网站在搜索引擎中的排名。 课程内容全面，涵盖了从网站的可抓取性设置到高排名策略的各个方面： * **基础知识与关键词研究：** 学习如何进行恰当的关键词研究，这是 SEO 的基石。 * **竞争对手分析：** 了解如何分析竞争对手，从中获取有价值的信息。 * **效率工具：** 介绍能够节省时间的 SEO 工具，提高工作效率。 * **网站设置与页面优化 (On-Page SEO)：** 按照最新的标准（2018 年）进行网站设置和页面优化，确保网站对搜索引擎友好。 * **反向链接与站外优化 (Off-Page Optimization)：** 深入理解反向链接的工作原理，以及如何吸引高质量链接，快速建立排名。 * **Google 算法洞察：** 揭秘 Google Panda 的质量分数秘密，了解如何符合 Penguin + FRED 算法的要求，并理解 Hummingbird（蜂鸟）算法。 与许多复杂的 SEO 课程不同，本课程强调“简单的方法”，帮助您理清思路，让搜索引擎“爱上”您的网站，从而在搜索结果页面 (SERPs) 中获得靠前排名。课程还提供了 Google 最新的要求以及一些未公开的文档，让您能更深入地了解搜索引擎的真实需求。 课程包含 68 个讲座，总时长超过 8 小时，Greg 会通过真实案例演示，让您“亲眼所见”一名 SEO 顾问是如何为客户争取顶级排名的。课程从宏观角度介绍了 SEO 的四大主要领域，然后深入到基础理论和新的页面优化质量分数检查点。 完成本课程后，您将： * **扎实的搜索引擎工作原理理解：** 深刻理解搜索引擎是如何工作的。 * **具备市场竞争力：** 知道如何在当今的搜索营销环境中竞争并获胜。 * **获得专业工具与指导：** 掌握 Greg 自己在日常工作中使用的工具、指南和技巧，为您的客户在全球范围内提供专业的 SEO 服务。
Is seo totally confusing you? Stop, relax and breathe. Your pathway to simplified SEO Training is now at hand in the SEO Mastery course. It's time to learn it straight from professional SEO consultant, Greg Gillespie. Inside this course he will show you that the complexities of SEO are really just smoke and mirrors, made up by those who want to keep this a secret society. If you are looking for the truth about SEO and are tired of the conflicting reports about what works with ranking your website in the search engines, then this is the course for you. Everything from how to make your site crawlable by Google, to how to set up your site, so that it can rank highly in the search results. Your Simplified SEO Training Starts Here Learn Proper Keyword Research Discover Competitor Analysis Time Saving Tools Execute Website Setup and On-Page SEO to 2018 Standards Understand Backlinks and Off-Page Optimization Discover Leaked Google Panda Quality Scores Secrets Staying Penguin + FRED Algorithm Compliant Understand The Hummingbird Engine While a lot of courses on SEO attempt to train you to follow difficult and time consuming processes and procedures, this course will show you the easy way to get all your ducks in a row, so that the search engines show you the love your website deserves. We cover everything you need to know in order to get top placed rankings in the SERPS (search engine results pages). This course is filled with up to date information on Google and it's many known requirements along with a list of unofficial leaked documents that will give you the insiders view on what they really want from your website. There are 68 lectures and over 8 hours of video where Greg will cover and reveal everything you need to learn about SEO. He covers real world examples as you watch over his shoulder to see how an SEO consultant actually works, to bring about top rankings for his clients. Overview of Course Contents To begin with the course takes a 40,000 foot view of the 4 main areas of search engine optimization. We move through the course basics and on to the more complex theories and rules of the new on-page SEO quality score check points. We will be examining how backlinks work and how to attract them to your website and build out a high quality ranking profile, as quickly as possible. By The End Of The Course On completion of this course, you will not only have a solid understanding of the way search engines work but know exactly what you need to do to compete in todays search marketing landscape and come out a winner. Plus you will have at your disposal all the tools, guides and helps that Greg himself uses on a daily basis, doing professional SEO for his many clients around the globe.
