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所在平台: Udemy |
课程主页: https://www.udemy.com/course/search-engine-optimization-seo-with-google-analytics/
课程评论：没有评论
**课程名称：** 使用 Google Analytics 进行搜索引擎优化 (SEO) **课程概述：** 本课程将深入教授如何利用免费的 Google Analytics 工具来提升您的搜索引擎优化 (SEO) 技能。Google Analytics 提供了大量有价值的数据，可帮助您优化网站，从而在 Google、Bing 等搜索引擎上获得更高的排名。 课程还将对 Google Webmaster Tools (现称为 Search Console) 进行概述，并演示如何将其数据整合到 Google Analytics 中。 **学习内容：** * **理解 Google Analytics 报表：** 掌握使用哪些 Google Analytics 报表来获取提升 SEO 的关键洞察。 * **关键词分析：** 深入了解 Google Analytics 关键词报表中出现的“未提供”关键词的含义和分析方法。 * **Google Search Console 整合：** 快速了解 Google Webmaster Tools (Google Search Console) 并学习如何将其数据与 Google Analytics 连接。 * **Search Console 报表应用：** 理解并运用 Search Console 中的“着陆页”、“设备”、“国家/地区”和“关键词”报表。 * **流量来源比较：** 学习如何比较 Google Analytics 报表中显示的各种流量来源。 * **有机流量细分：** 掌握在报表中细分有机流量的技巧。 * **免费 SEO 自定义仪表盘模板：** 获取一个免费的 SEO 自定义仪表盘模板，可立即用于开发您自己的仪表盘，给您的老板留下深刻印象。
There are several tools in the market for Search Engine Optimization (SEO). Some are free and some are paid. Google Analytics is one such tool, which is free.In this course, I will teach you how you can use Google Analytics to get better at Search Engine Optimization (SEO).Google Analytics provide lots of valuable information that you can use to your advantage and have higher ranking sites on Google, Bing etc.I also give you an overview of Google Webmaster Tools also called Search Console and show you how you can get that data into Google Analytics.What will you learn:Understand which Google Analytics reports to use to get insights to improve SEOGet insight into (not provided) keywords that show up in Google Analytics keyword report.Get a quick overview of Google Web Master Tools (Google Search Console) and connect it to Google AnalyticsUnderstand and use Landing Pages, Devices, Countries and Keyword reports from Google Search ConsoleLearn how to compare various traffic drivers showing up in Google Analytics reports.Segment Organic traffic in your reports.Get a free SEO Custom Dashboard template that you can use to develop your own dashboard and use it right away and wow your boss.
