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所在平台: Udemy |
课程主页: https://www.udemy.com/course/search-engine-optimisation-seo-course-for-beginners/
课程评论：没有评论
课程名称：初学者搜索引擎优化（SEO）课程 概述：本课程深入探讨了最新的搜索营销策略，旨在帮助学员逐步将这些策略融合到现有的营销计划中，以实现商业目标。课程提供了一个演示网站，用于关键词研究、页面优化和链接建设的实操环节，学员亦可选择使用自己的网页进行学习。 课程内容将介绍SEO策略，使学员能够独立管理自己的SEO活动，或者在雇佣外部SEO服务提供商时有效进行协作。课程采用易于消化的短小课程形式，使学习更加高效。 学完课程后，学员将深入理解以下内容： - 进行成功SEO活动所需掌握的正确SEO概念、方法和流程 - 最新的谷歌算法更新及其对网站排名的影响 - 如何在谷歌的本地和国际搜索结果中占据第一页 - 重要的页面内和页面外排名因素及其如何塑造SEO策略 - 如何使用各种SEO工具进行竞争性SEO分析 - 如何进行广泛而有效的关键词研究，以超越竞争对手 - 如何识别和实施链接建设机会 - 如何通过一些简单的白帽技术获得高质量的编辑外部链接 - 如何实施白帽页面SEO优化技术 - 如何创建关键词排名报告、跟踪SEO活动的投资回报，并利用SEO分析进行战略改进 - 如何在内部管理SEO活动或通过外部SEO服务提供商进行监督和管理 通过这门课程，您将掌握在任何组织中成功进行SEO活动所需的知识和技能。
This intensive Search Engine Optimisation (SEO) course covers up-to-date search marketing strategies, and you'll learn step-by-step how to implement them into your existing marketing strategies in order to achieve business goalsTo facilitate learning, you'll be provided with a demo website for practical sessions on keyword research, on-page optimisation, and link building. Alternatively, you may choose to work on your own website if you have one.Get introduced to SEO strategies that will not only enable you to manage your own SEO campaigns as an SEO head, but also be able to manage an external SEO service provider should you hire one.This SEO course is packaged into digestible, bite-sized lessons to make learning more effectiveAfter learning from a seasoned SEO expert, you'll leave with a firm understanding of:The correct SEO concepts, methodologies and processes required to be in place in order to run successful SEO campaigns in any organisationThe latest Google algorithm updates and the impact those have on your website rankingsHow to rank on the 1st page of Google both locally and internationally by knowing what to include on any webpageImportant on-page and off-page ranking factors and how they can be used to shape your SEO strategyHow to use various SEO tools to conduct competitive SEO analysisHow to conduct extensive and effective keyword research to beat the competitionHow to identify link building opportunities and implement them to existing SEO campaignsHow to earn high quality editorial backlinks with a few simple white-hat techniquesHow to implement white-hat on-page SEO optimisation techniquesHow to create keyword ranking reports, track and measure ROI on SEO activities, and make strategic improvements using SEO analyticsHow to oversee and manage SEO campaigns in-house or through an external SEO service provider
