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所在平台: Udemy |
课程主页: https://www.udemy.com/course/search-engine-marketing-with-google-ads-analytics/
课程评论：没有评论
**课程名称：** 谷歌广告与分析搜索引擎营销 **课程概述：** 本门课程旨在为您打下坚实的数字营销基础，并深入探索搜索引擎营销（SEM）和谷歌广告（Google Ads）领域。无论您是数字营销新手还是希望提升技能，本课程都将涵盖构建、优化和分析SEM广告系列所需的一切。 **课程内容亮点：** * **基础营销概念：** 学习市场细分、消费者行为和SWOT分析等关键营销概念，为制定有效策略奠定基础。 * **谷歌广告实操：** 掌握谷歌广告的使用，从设置实时的搜索广告和展示广告系列，到优化广告效果以获得更佳表现。 * **数据分析与洞察：** 深入了解Similar Web Tools和谷歌分析（Google Analytics）等工具，学习跟踪用户行为，监控关键绩效指标（KPIs），并利用数据驱动的洞察来优化营销方法。 **学习目标：** 完成本课程后，您将能够熟练创建、管理和优化谷歌广告系列，并学会如何运用数据分析来改进您的营销策略，成为一名熟练的搜索引擎营销和谷歌广告专家。
Welcome to the Search Engine Marketing with Google Ads & Analytics course! This comprehensive program is designed to give you a strong foundation in digital marketing while diving deep into the world of Search Engine Marketing and Google Ads. Whether you're new to digital marketing or looking to enhance your skills, this course covers everything needed to build, optimize, and analyze SEM campaigns using industry-leading tools.Throughout the course, you will learn essential marketing concepts like market segmentation, consumer behavior, and SWOT analysis, laying the groundwork for effective strategies. We will then move into SEM, where you will gain hands-on experience with Google Ads, from setting up live search and display campaigns to optimizing them for better performance. In addition, you will get a deep understanding of analytics through platforms like Similar Web Tools and Google Analytics. You'll learn to track user behavior, monitor key performance indicators (KPIs), and use data-driven insights to refine your marketing approach.By the end of this course, you will be well-versed in creating, managing, and optimizing Google Ads campaigns and will know how to use analytics to refine your marketing strategies and Get ready to become an expert in Search Engine Marketing and Google Ads!
