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所在平台: Udemy |
课程主页: https://www.udemy.com/course/scientific-selling/
课程评论：没有评论
课程名称：科学销售 课程概述： 《科学销售》是一种特别适用于高技术、高价值并且目标客户为科技公司的销售风格。本课程结合了多种科学原则，如数据收集、数据分析、实验和怀疑精神。科学销售建立在更为通用的销售培训之上，并提及多个著名的销售公式和概念，同时提供原始资料的查找指引。参加者在课程开始前最好具备一些基础的相关知识。尽管销售风格很重要，本课程更侧重于实用性，提供了丰富的实例和模板，以及普适性的建议。课程覆盖许多主题，但重点放在定期进行潜在客户开发，以不断扩大客户管道。 目标群体： 本课程适合三类人群： A. 拥有自然科学学位的应届毕业生，寻求商业开发的职业。 B. 突然负责销售的科技企业家，且之前没有相关经验。 C. 寻找新思路的在职销售和市场专业人士。 课程结构： 该课程共有11章，以幻灯片形式呈现，每章大约包含十多个主题，提供解说并同时可下载PDF版本。前两章的解说视频约为六分钟，而第三章及以后的章节视频时长中位数为12到16分钟。补充材料中的PDF会包含视频中提到的资料链接。某些章节还有特别的补充材料可供参考。前两章内容可免费学习。 反馈与联系： 欢迎您对课程提出反馈，分享您认为有价值的内容。我致力于提供独特的见解和窍门，同时对现有销售概念进行科学的综合分析。如果您相信科学销售在您的行业具有成功的潜力，但没有时间去实施，可以联系我寻求专业帮助。在您长期实施科学销售后，也希望能听到您客户获取数据的改变情况。 祝您好运！Carol Gebert
Scientific Selling is a sales style best practiced when the item being sold is highly technical, with a high ticket value and where the customer is a technology corporation. The style itself incorporates many principles of science: Data gathering, data analysis, experimentation, skepticism. Scientific Selling builds-upon more generic sales training with this course referring to several famous sales formulae and concepts, with pointers on where to find the original source material. The subscriber is encouraged to have some of this general knowledge before starting this course. Although the style is important, this course is more focused on the practical. It supplies examples and templates as well as generalized advice. Many topics are covered, but the emphasis is on prospecting as a routine, so that you are always growing your pipeline. This course is for three kinds of people: A. Young graduates with a hard science degree, seeking a career in business development. B. Technology entrepreneurs suddenly responsible for selling without any prior experience. C. Practicing sales and marketing professionals looking for new ideas. The course is eleven chapters in slide show format of about a dozen topics each chapter, narrated and also available as pdfs. Narrated videos in chapters one and two are about six minutes each, but from chapter three forward, they have median times of 12-16 minutes. Pdfs in the supplemental material will contain live links to material referenced in the videos. Keep a look out for special supplemental material in some chapters. Two early chapters are presented free of charge. Please leave me some feedback on the course, telling me something you found valuable. I aim to bring unique insights and tips in addition to a scientific synthesis of existing sales concepts. Also please contact me if you are convinced of the potential success of scientific selling in your industry segment, but just do not have the time and want to offload it to a specialist. I also want to hear from you long-term if you do implement scientific selling yourself and what kind of difference it made to your new customer acquisition figures. Good Hunting! Carol Gebert
