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所在平台: Udemy |
课程主页: https://www.udemy.com/course/science-of-product-understand/
课程评论：没有评论
课程名称：产品科学：理解问题和用户 课程概述：无论您是在小型企业工作、在非政府组织任职、作为科技公司的产品经理，还是经验丰富的企业家，理解需要解决的最重要的问题对于每个职能都是至关重要的，它是一种绝对的超能力。识别最重要的问题是每一个成功项目、产品或公司的基础。在本课程中，您将学习如何与客户进行有效沟通（即使您还没有客户），并通过海量信息识别他们最迫切的问题和需求。课程中的战略、框架和战术被世界领先的科技公司和企业家所采用，可应用于从创办公司、运营改进到进入新市场的几乎所有场景。优秀的领导者能够清晰、简洁地表达他们正在解决的问题及其原因。本课程将教授您掌握这一技能所需的最基本方法。我们提供了一个综合实例，带您从头到尾进行操作，并附有模板以便于您在现实生活中应用。您将学习到如何：找到客户进行访谈，以正确的方式进行访谈，组织和结构访谈以便后续分析，从交谈中提取见解，识别反馈中的具体问题领域，绘制综合问题空间，确定最迫切的问题，决定值得解决的问题，以及达成一致解决哪些问题。
It doesn't matter if you're working for a small business, an NGO, as a product manager at a tech company, or if you're a seasoned entrepreneur. Understanding the most important problem to solve is critical in every function and is an absolute superpower. Identifying the most important problem to solve is the basis of every successful project, product or company. In this course you will learn the correct way to speak to your customers (even if you don't have any yet) and how to identify their most pressing problems and needs through a sea of noise. The strategies, frameworks, and tactics in this course are used by the leading tech companies and entrepreneurs in the world and can be applied to almost any scenario from starting a company to operational improvements or entering new markets. Strong leaders can clearly and succinctly express which problems they are solving and why they are solving them. This course will teach you the most essential methods to master this skill. We include a comprehensive example which takes you end to end and also include templates to make it easier to apply these in real life. You will learn how to: Find customers to interviewConduct interviews in the correct mannerOrganize and structure your interview for later analysis Extract insights from your conversations Identify specific problem areas from feedback Map the comprehensive problem space Identify the most pressing problems Decide which problems are worth solvingAlign on which problems to solve
