How to Save the World with Gamification, Behavior & Data Viz

所在平台: Udemy

课程主页: https://www.udemy.com/course/save-the-world-with-gamification/

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课程简介

课程名称:如何通过游戏化、行为与数据可视化拯救世界 课程概述: 本课程探讨了如何将拯救世界的事业变成一场游戏。我们将学习如何把拯救世界的伟大使命转变为一场富有趣味、灵感与创新的游戏体验。该课程帮助设计师、可持续发展专业人士和社会变革创业者学习实施15种独特的设计、数据可视化和游戏化技术,强有力地激励人们在你关心的议题上创造实际且可衡量的变革。 通过优良的游戏设计,能够深度挖掘我们的内在动力。许多游戏机制可以应对社会和环境问题,促使人们以愉快和鼓舞人心的方式进行改变。在本视频课程中,讲师将教授15种具体的游戏机制及其应用。这些方法有高科技(适合程序员和用户界面设计师),也有低科技(仅需一支笔和一张大纸)。 本课程不同于其他游戏设计或游戏化课程,因为我们专注于在世界范围内实现实际和可衡量的变化,因而我们需要关注几个不同但至关重要的原则。已参与学习的人对课程给予了高度评价,认为内容详尽且易于理解。 学习成果包括: - 通过简单的数字奖励提升维基百科编辑者的贡献率22% - 通过健康数据排名来支持城市征收新税用于兴建自行车道和城市绿化 - 在消费者电器上标注星级,提高用水效率25% - 显示可回收材料数量的标识,提升回收率77% - 使用情感化的猫头鹰头像在学习应用中,提升学生分数23% 游戏化是将游戏元素引入现实世界的过程,旨在通过奖励、社交竞争等机制激励人们完成任务。课程中详细解释了15种独特的游戏化技术,并提供示例设计、案例研究和学术研究证据,展示这些技术如何驱动改变。 讲师Katie富有激情,授课风格简洁且引人入胜。无论你是希望推动社会或环境变化的从业者,还是任何需要激励人们行动的人,都将在本课程中收获丰富的实用技巧。欢迎加入课程,一同探索如何通过游戏化实现伟大的社会与环境变革!

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课程详情

Could saving the world be a game?Hell yeah it can. But you have to do it right. We're going to learn how to make saving the world the greatest game we've ever played.This course helps designers, sustainability professionals & social change entrepreneurs learn how to implement 15 unique design, data visualization and gamification techniques so you can powerfully motivate your people to create real and measurable change on the causes you care about.The secret behind good game design is that it taps into the motivational core of our being. There are many game mechanics we can apply to social and environmental problems that cause people to change in a way that is fun, inspired, and innovative.In this video-course, I will be teaching you how to implement fifteen specific game mechanics for your cause. We will learn means that are either high-tech (for programmers and UI designers), or low-tech (using no more than a pen and big peice of paper).This course is unique to other courses in game design or gamification because it is centred around making real and measurable change in the world, so we have a few different, yet critical, principles to focus on.Here's what people have been saying about it:Rebecca Skinner, Stanford Research Associate in Economics and Technology:"This is a very well-thought-out, detailed presentation of the material. My sense of digital design is far from sophisticated and I was extremely impressed to see the many ways that data visualization may be brought to bear on environmental and other sorts of information. All of the projects include detailed explanation of how to carry out design projects, using photostock, graphics, and data manipulation tools, many free, that I was not aware of. Strongly recommended." Eugene Otto, Computer Programmer, Game Programmer & Entrepreneur:"My background is in software engineering, and although I've applied one or two of these gamification techniques in the past, I've never seen them all tied together in such a logical/repeatable design. The lessons are captivating, and move at a fast but comfortable pace. My favorite thing about this course is how Katie presents each technique with several ideas of hi-tech and lo-tech implementations - everything from stickers on walls to interactive hardware displays. This got me thinking more creatively about what's possible in the real world, and outside the confines of just a laptop screen. I highly recommend this course!" Tim Bennet, Agricultural Scientist, Investor, Consultant to the United Nations Center for Alleviation of Poverty by Sustainable Agriculture:"I am a complete novice at game design, yet I have found the course to be well designed, beautifully narrated and explained, crystal clear in terms of explanations and digestible in videos of up to 10 minutes each. Katie presents her material brilliantly and passionately. This course and the games it will enable are a great opportunity to explore real innovation at the edge of how people are learning and changing behavior. And it is ridiculously good value! This is a rare resource and I recommend you get engaged and get it done!"SuZen Marie, Community animal rights activist, producer of "Circuit Breakers TV (a show about alternative energy), off-grid self-sufficiency home owner:"I am so THRILLED to have learned these techniques of Gamification from Katie and how they can be applied to the various causes I am so passionate about! This course is a breath of fresh CLEAN air as Katie has done the work for us by digging deep and getting to the core of what it really takes to instill change in people. This world-changer is SO passionate, not only to her own cause to make real change but, in teaching others how to get REAL RESULTS. My mind has been opened and, after taking Katie's course, I finally feel that there IS hope for those of us wishing to change the world!"What can gamification do for you? It gets results.Providing simple digital award to Wikipedia editors increased thier contributions by 22%.By ranking cities by health data. residents supported a new 1% tax to new build bike paths and urban greening.Placing star ratings on consumer appliances increased water efficiency by 25%.A sign that shows to quantity of recycled material increase recycling rates by 77%.An emotive owl avator used in a learning app, increased student scores by 23%.What is this funny word "gamification"?If you're new to the wonderful world of gamification, then you've got a treat ahead of you! "Gamification" is the process of borrowing features we commonly see in games and applying them to the real world. This means we would give out awards, badges, or stars to encourage our audience to complete a task. We also might leverage social competition, use color to indicate performance, or simply track progress in a public way. Did you mother or school teacher ever make you a star chart on the fridge and give you a star for every day that you did a thing? That's gamification! (My mum made me one to stop me sucking my thumb, it worked!) Have you ever used an excercise tracker like a Fitbit? That's gamification too. It can as low tech as putting stickers on paper, or as high tech as smartphone app connected to a electronic sensors.Star charts aren't just for kids. They can also be used in an office to enourage employees' eco-friendly behavior. Each employee gets a cute dolphin sticker for each day they recycle. It works, you'd be suprised how powerfully motivating dolphin stickers are, even in corporate office!Gamification has been studied by universities all over the world and has been proven time and time again to improve human performance. Gamification doesn't really mean inventing new traditional games like "Angry Birds for recycling' or "Scrabble for doing housework". It's about understanding how we can drive human motivation to do more good things, and these techniques can be applied to just about anything.In this course, "Save the World with Gamification". I explain how you can implement 15 unique gamification techniques. Each gamification technique comes with example designs, case studies and evidence from academic research proving how it works to drive change. If you're in the business of trying to get any kind of humans to do any kind of thing (which most of us are!) then I pinky-swear promise there will be some nuggets of gold in this course that you can apply to your special niche."Katie's approach to doing valuable and impactful work is very well thought out and put together. Her presentation is entertaining, creative and most importantly informative.I love her style - simple and engaging. She will really drive you to figure out how you are making social or environmental change through your own work!" - Valentina Ferenac,Sustainability StrategistI look forward to seeing you inside the course!

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