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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sap-marketing-cloud-2020-certification/
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课程名称:SAP Marketing Cloud 2020 认证 课程概述:您是否有意获得SAP Marketing Cloud认证?“SAP Marketing Cloud (2002) 实施”认证考试验证候选人是否具备成为技术顾问所需的基本和核心知识。此证书证明候选人具备整体理解能力,并能够在项目中实践其知识,为规划和实施阶段的成功贡献力量,尤其是在有经验的顾问指导下。虽然以往的项目经验不是通过此考试的必要条件,但对希望在SAP Cloud和商业咨询背景下发展为SAP Marketing Cloud实施顾问的候选人来说,这是一个重要的认证。此考试验证候选人在SAP Marketing Cloud实施领域的基本知识和能力,确保候选人在顾问角色中具备良好的整体理解能力,并能够在有指导的情况下实际运用这些知识。 在培训课程中,您将获得78道练习题,涉及以下主题: 1. 动态客户画像(12%) - 解释数据模型及其增强方式,概述可扩展性选项,并解释最佳记录和评分构建器的概念。 2. 细分、活动和旅程(12%) - 解释活动类别的概念及其行动,创建个性化活动内容和登陆页面的可能性,以及执行活动的选项。 3. 管理任务(8-12%) - 解释各种可扩展性选项及其实施方法。 4. 集成与数据上传(8-12%) - 解释将SAP Marketing Cloud与其他解决方案如SAP Sales Cloud、SAP Commerce Cloud等集成时的概念,以及如何监控集成错误,设置集成场景和营销资源管理中ERP的集成方式。 5. 入职与入门(8-12%) - 设置营销权限检查并为业务对象配置工作流,匿名化联系信息的选项,营销对象生命周期管理,用户和角色管理的概念,以及使用自助服务配置用户界面进行自定义的选项。 6. 可扩展性(8-12%) - 解释各种可扩展性选项及其实施方法。 7. 分析与报告(8%) - 解释分析和报告库,包括分析故事和操作报告,以及CDS视图的概念和如何构建自定义分析故事和报告。 8. 营销规划与绩效(8%) - 解释营销日历的概念,预算规划的过程,规划模型的设置,营销领域的角色,支出规划和管理的过程,如何从外部系统加载实际支出和承诺,媒体类型的概念,以及自定义选项。 9. 商务营销(8%) - 概述优惠推荐、产品推荐和针对在线商店场景的个性化细分;设置推荐模型并使用推荐,解释再营销场景的概念。 10. 潜在客户和基于账户的营销(8%) - 描述从联系到潜在客户机会的过程,解释基于账户的营销过程以及定义新潜在客户阶段的过程,设置SAP Marketing Cloud与SAP Cloud for Customer之间的数据复制,以及成功报告。 如果您有任何问题,请随时与我联系。我强烈建议遵循SAP帮助文档以及YouTube、SAP微学习和SAP社区提供的免费资源。
Are you interested in approve SAP Markeing Cloud certifcate?The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.You can collect all the information about SAP Marketing Cloud Implementation Certification Exam (C_C4HMC92) The SAP Marketing Cloud Implementation certification is mainly targeted to those candidates who are from SAP Cloud & business consulting background and wants to build their career as a SAP Marketing Cloud Implementation consultant. The SAP Marketing Cloud Implementation Certification Exam verifies that the candidate possesses fundamental knowledge and proven skills in the area of SAP Marketing Cloud Implementation. This exam validates that the candidate has a good and overall understanding within this consultant profile, and can implement this knowledge practically in projects under guidance of an experienced consultant.In the training course you will have 78 Exam questions to practise with the following topics:Dynamic Customer Profiling (12%) -- Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.Segments, Campaigns and Journeys(12%) -- Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns.Administration Tasks(8-12%) -- Explain varous extensibility options and ways to implement themIntegration and Data Upload(8-12%) -- Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management.Onboarding and getting started(8-12%) -- Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.Extensibility(8-12% ) --Explain varous extensibility options and ways to implement themAnalytics and Reporting(8%) -- Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.Marketing Planning and Performance(8%) -- Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization optionCommerce Marketing(8%) -- Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.Lead and Account Based Marketing(8%) -- Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.If you have any query you can reach out to me. I higly recommend following the SAP help documentation and the free resources available on Youtube , SAP microlearning and SAP community