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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesleadgeneration/
课程评论：没有评论
**课程名称：** SaaS 销售中的客户开发 **课程概述：** 本课程聚焦于 SaaS 销售流程的第一步——客户开发。没有潜在客户，就无法进行销售。我们将深入探讨在优先排序客户时应考虑的因素，以及如何区分战略性与非战略性客户名单。 课程还将重点讲解时间管理，帮助您最大化销售代表（AE）和业务发展代表（BDR）的工作效率，并阐述这两个角色如何协同合作，共同开拓市场和建立销售管道。 在客户开发方法方面，我们将高屋建瓴地介绍冷呼、撰写电子邮件和信息，以及何时何地利用社交媒体来建立融洽关系和吸引潜在客户的注意力。 虽然获客没有“银弹”，但我们的核心目标始终是“持续开拓”。一个健康的销售管道能够赋能销售代表，让他们拥有更顺畅的销售周期。客户开发对于达成乃至超越销售目标至关重要。
Lead Generation is the first step in the SAAS sales cycle, without leads, you have no one to sell to. In this course, we'll discuss factors you should consider when prioritizing your accounts and in identifying which accounts make it to your strategic vs. non-strategic account list. We will take a look at time management and how to best maximize the AE/BDR time, and how both roles should work together to hunt and build pipeline. The prospecting methods I cover at a high level include cold calling, crafting emails and messaging, and when and how to use social media to build rapport and capture your prospect's attention. There is no silver bullet when it comes to prospecting, but the goal is to always be hunting. A healthy pipeline empowers AEs to have healthy sales cycle, lead generation is crucial to hitting your quota and exceeding beyond in.
