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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-pardot-specialist/
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**Coursera 课程总结：Salesforce Pardot 专家认证备考** 本课程旨在帮助您为 Salesforce Pardot 专家认证考试做好准备。 **考试概述：** * **考试名称：** Salesforce Certified Pardot Specialist Exam * **内容：** 60 道选择题/多选题（可能包含最多 5 道未计分题目） * **时长：** 90 分钟 * **通过分数：** 72% * **注册费用：** 200 美元（外加适用税费） * **重考费用：** 100 美元（外加适用税费） * **考试方式：** 现场或在线远程监考 * **参考资料：** 考试期间不允许参考任何纸质或在线材料 * **先决条件：** 无 **Pardot 专家考试大纲：** 本考试旨在衡量考生在以下方面的知识和技能，考生应具备将 Pardot 平台集成到营销工作流程中的实际经验，并能展示以下各项功能的应用： * **访客与潜在客户 (8%)：** * 描述访客与潜在客户之间的关系。 * 给定场景，运用潜在客户审核（Prospect Audits）采取适当的行动计划。 * **管理 (11%)：** * 演示如何创建、编辑和映射字段。 * 解释 Pardot 与 Salesforce 之间的关系。 * 描述 Pardot 回收站的功能。 * **Pardot 表单、表单处理程序和着陆页 (20%)：** * 给定场景，识别 Pardot 表单的功能、用例并解读其指标。 * 识别着陆页的功能、用例并解读其报告指标。 * **潜在客户管理 (24%)：** * 解释自动化规则的组成部分和用例。 * 区分不同类型列表的功能、用例以及如何创建它们。 * 定义完成操作（Completion Actions）的功能。 * 定义细分规则（Segmentation Rules）的功能。 * 定义页面操作（Page Actions）的功能。 * 解释评分（Score）的衡量标准以及如何管理评分。 * 解释等级（Grade）的衡量标准以及如何管理等级。 * 识别自定义重定向（Custom Redirects）的功能和用例。 * **邮件营销 (20%)：** * 区分邮件（Email）和邮件模板（Email Template）。 * 给定场景，识别邮件的功能和用例。 * 区分 Pardot 邮件报告中收集的指标。 * **互动营销（Engagement Studio） (17%)：** * 区分互动营销（engagement program）的组成部分。 * 解释更新互动营销（engagement program）及其资产的过程。 祝您在成为 Salesforce Pardot 专家认证的道路上好运！
Salesforce Certified Pardot Specialist ExamRead on for details about the Salesforce Certified Pardot Specialist exam.Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*Time allotted to complete the exam: 90 minutesPassing score: 72%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local lawDelivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. References: No hard-copy or online materials may be referenced during the exam.Prerequisite: None required.Pardot Specialist Exam OutlineThe Salesforce Certified Pardot Specialist exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Pardot platform into marketing workflows and can demonstrate the application of each of the features/functions below.Visitors and Prospects: 8%Describe the relationship between visitors and prospects.Given a scenario, apply the appropriate plan of action using Prospect Audits.Administration: 11%Illustrate how to create, edit, and map fields.Explain the relationship between Pardot and Salesforce.Describe the capabilities of the Pardot Recycle Bin.Pardot Forms, Form Handlers and Landing Pages: 20%Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.Identify the capabilities, use cases and interpret reporting metrics for landing pages.Lead Management: 24%Explain the components and use cases of an automation rule.Distinguish between the capabilities of, use cases for, and how to create different types of lists.Define the capabilities of a completion action.Define the capabilities of a segmentation rule.Define the capabilities of page actions.Explain what a Score measures and how scoring is managed.Explain what a Grade measures and how grading is managed.Identify the capabilities and use cases of custom redirects.Email Marketing: 20%Distinguish between an Email and an Email Template.Given a scenario, identify the capabilities and use cases for email.Distinguish between the metrics collected in Pardot email reporting.Engagement Studio: 17%Distinguish between the components of an engagement program.Explain the process of updating an engagement program including its assets.Best of luck on your journey to becoming a certified Salesforce Certified Pardot Specialist!
