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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-email-specialist-practice-tests-dumps/
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课程名称：Salesforce Marketing Cloud Email Specialist 实践测试 概述： Salesforce Marketing Cloud Email Specialist专注于使用Marketing Cloud，尤其是Email Studio、Content Builder、Journey Builder和Einstein功能。该角色涉及到数据导入、数据分段以及报告运行，旨在实现电子邮件营销目标。Marketing Cloud Email Specialist通常拥有至少6个月的使用经验，熟悉与电子邮件营销、报告生成和数据管理相关的产品能力。 课程内容： 本课程提供60道选择题，最多5道非计分题，考试时间为90分钟，及格分数为67%。注册费用为200美元，根据地方法律可能需要附加税费，重考费用为100美元，亦是视当地法律而定。考试采用线上监考或现场考场的方式进行，考试期间不得参考任何书面或在线材料。 考试大纲： 本考试评估考生在以下各方面的知识和技能，要求考生具备Marketing Cloud Email应用程序的实际操作经验。 1. 电子邮件营销最佳实践（10%） - 评估客户场景，设计有效的电子邮件和电子邮件程序。 - 区分影响消息可送达性的电子邮件元素。 - 演示有效的订阅者获取和保留手段。 2. 内容创建与交付（24%） - 根据发送流程推荐使用Marketing Cloud工具准备电子邮件。 - 创建和定制电子邮件以满足客户需求。 - 配置发送设置以符合客户要求。 - 组织和管理电子邮件营销内容。 3. 营销自动化（26%） - 根据客户场景推荐合适的营销自动化解决方案。 - 构建适当的Automation Studio解决方案。 - 构建适当的Journey Builder解决方案。 4. 订阅者和数据管理（26%） - 设置Marketing Cloud中的数据扩展。 - 确定如何将数据导入Marketing Cloud。 - 配置分段工具以建模订阅者和数据。 - 识别和解决基于订阅者偏好的发送不一致问题。 5. 洞察与分析（14%） - 解释电子邮件活动中可以用到的各种指标以及其含义。 - 描述分析电子邮件活动表现结果的步骤。 - 配置并运行Marketing Cloud的临时和自动报告。 - 推荐分析活动效果的Einstein产品。 通过学习本课程，学生将获得在Salesforce Marketing Cloud环境中执行电子邮件营销的必要知识和技能，为取得Salesforce Marketing Cloud Email Specialist证书做好准备。
About the Salesforce Marketing Cloud Email SpecialistThe Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, Einstein features, importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.The Salesforce Marketing Cloud Email Specialist generally has at least 6 months of experience using the Marketing Cloud Email application and associated tools.The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder.Build relational data models.Send emails using email application sending methods.Build email automations using Automation Studio and Journey Builder.Create reports of email tracking data.Use Marketing Cloud Einstein to leverage AI-driven personalization for Emails.Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.About the ExamRead on for details about the Salesforce Marketing Cloud Email Specialist exam.Content: 60 multiple-choice questions, up to 5 unscored questions*Time allotted to complete the exam: 90 minutesPassing score: 67%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local lawDelivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. References: No hard-copy or online materials may be referenced during the exam.Prerequisite: None required.Exam OutlineThe Salesforce Marketing Cloud Email Specialist exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.Email Marketing Best Practices: 10%Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.Given a customer scenario, differentiate elements of an email that can impact message deliverability.Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.Content Creation and Delivery: 24%Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.Given a customer scenario, create and customize an email message to meet customers' needs.Given a customer scenario, configure send settings to meet the customer requirements.Given a customer scenario, organize and manage email campaign content.Marketing Automation: 26%Given a customer scenario, recommend the appropriate marketing automation solution.Given a customer scenario, build the appropriate Automation Studio solution.Given a customer scenario, build the appropriate Journey Builder solution.Subscriber and Data Management: 26%Given desired output requirements, setup Data Extensions in Marketing Cloud.Given a customer's business requirements, determine how to import data into Marketing Cloud.Given a customer's business requirements, configure segmentation tools to model subscribers and data.Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.Insights and Analytics: 14%Given a customer scenario, explain the different metrics available for email campaigns and what each one means.Given an email campaign, describe the steps involved to analyze the performance results.Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
