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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-email-specialist-exam-questions-simulators/
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课程名称：Salesforce Marketing Cloud Email Specialist 考试问题 概述： 本课程由 CertCraft Institute 提供，旨在帮助有志于展示其利用 Salesforce Marketing Cloud 管理和优化电子邮件营销活动的人士。课程内容涵盖关键主题，如内容创作、数据和订阅者管理、信息传递，以及在 Marketing Cloud Email 应用程序内的活动表现追踪。参与者将学习使用 Email Studio、Content Builder、Journey Builder 和 Einstein 等工具，执行符合业务目标和受众需求的电子邮件策略。 目标受众： 本课程适合那些使用 Salesforce Marketing Cloud 进行电子邮件活动的专业人士，他们希望增强实践技能。同时也支持准备参加 Salesforce Marketing Cloud Email Specialist 认证考试的个人。参加者通常对基本营销术语有了解，并至少有六个月使用 Marketing Cloud 的经验。 完成本课程后，参与者将能够： - 使用 Email Studio 和 Content Builder 构建和管理电子邮件活动。 - 创建关系数据模型并有效处理订阅者数据。 - 运用 Automation Studio 和 Journey Builder 配置电子邮件自动化工作流。 - 利用报告分析电子邮件表现，并应用洞察改善效果。 - 利用 Einstein 功能定制内容以提高参与度。 - 解决与 Marketing Cloud 平台相关的常见问题。 尽管对 HTML、CSS 和 Marketing Cloud 脚本语言（如 AMPscript、GTL、SSJS）有一般理解会有所帮助，但并非必需。 Salesforce Marketing Cloud Email Specialist 考试详情： - 格式：60 道选择题（外加最多 5 道未计分问题） - 时间限制：90 分钟 - 通过分数：67% - 考试版本：与 2023 年夏季版本对齐 - 考试费用：200 美元 + 适用税费 - 重考费用：100 美元 + 适用税费 - 考试方式：可选择面对面或在线监考 - 先修课程：无（建议完成 MKT 101 课程） 考试大纲： Salesforce Marketing Cloud Email Specialist 考试评估候选人与以下目标相关的知识和技能。候选人应具备真实的 Marketing Cloud Email 应用程序操作经验，并展示对以下功能和特征的知识和使用能力： 1. 电子邮件营销最佳实践：10% 2. 内容创作与传递：24% 3. 营销自动化：26% 4. 订阅者与数据管理：26% 5. 洞察与分析：14% 本课程不仅为销售专业人士提供了实用的技能培训，还有助于他们在电子邮件营销领域的职业发展。
About the Salesforce Marketing Cloud Email Specialist CredentialThis course by CertCraft Institute is intended for individuals seeking to demonstrate their ability to manage and optimize email marketing initiatives using Salesforce Marketing Cloud. It covers essential topics such as content creation, data and subscriber management, message delivery, and campaign performance tracking within the Marketing Cloud Email application.Participants will gain experience with tools like Email Studio, Content Builder, Journey Builder, and Einstein to execute email strategies that align with business goals and audience needs.Audience Overview: Salesforce Marketing Cloud Email SpecialistThis course is suitable for professionals who use Salesforce Marketing Cloud to run email campaigns and want to strengthen their practical skills. It also supports individuals preparing to sit for the Salesforce Marketing Cloud Email Specialist certification exam.Learners are typically familiar with basic marketing terminology and have at least six months of experience using Marketing Cloud.After completing this course, participants will be able to:Build and manage email campaigns using tools such as Email Studio and Content BuilderCreate relational data models and handle subscriber data effectivelyUse Automation Studio and Journey Builder to configure email automation workflowsAnalyze email performance using reports and apply insights for improvementLeverage Einstein features to tailor content and improve engagementTroubleshoot common platform-related issues within Marketing CloudA general understanding of HTML, CSS, and Marketing Cloud scripting languages (AMPscript, GTL, SSJS) is helpful but not required.Salesforce Marketing Cloud Email Specialist Exam DetailsFormat: 60 multiple-choice questions (plus up to 5 unscored items)Time Limit: 90 minutesPassing Score: 67%Exam Version: Aligned with Summer '23 releaseCost: $200 USD + applicable taxesRetake Fee: $100 USD + applicable taxesDelivery Options: In-person or online proctored examPrerequisite: None (recommended: completion of MKT 101 course)Note: Some exams may include unscored questions that do not affect your result.Exam OutlineThe Salesforce Marketing Cloud Email Specialist Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.Email Marketing Best Practices: 10%Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.Given a customer scenario, differentiate elements of an email that can impact message deliverability.Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.Content Creation and Delivery: 24%Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.Given a customer scenario, create and customize an email message to meet customers' needs.Given a customer scenario, configure send settings to meet the customer requirements.Given a customer scenario, organize and manage email campaign content.Marketing Automation: 26%Given a customer scenario, recommend the appropriate marketing automation solution.Given a customer scenario, build the appropriate Automation Studio solution.Given a customer scenario, build the appropriate Journey Builder solution.Subscriber and Data Management: 26%Given desired output requirements, set up Data Extensions in Marketing Cloud.Given a customer's business requirements, determine how to import data into Marketing Cloud.Given a customer's business requirements, configure segmentation tools to model subscribers and data.Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.Insights and Analytics: 14%Given a customer scenario, explain the different metrics available for email campaigns and what each one means.Given an email campaign, describe the steps involved to analyze the performance results.Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
