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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-email-specialist-c/
课程评论：没有评论
课程名称：Salesforce Marketing Cloud Email Specialist 概述：准备好提升你的电子邮件营销技能，并成为认证的Salesforce Marketing Cloud电子邮件专家吗？本课程将为你提供成功所需的技能和知识。我们将从Marketing Cloud的基础知识讲起，到建立复杂的电子邮件营销活动，帮助你实现真正的成果。 学习内容： 1. **Marketing Cloud基础**：深入了解该平台的功能，了解如何转变你的电子邮件营销工作。 2. **实践管理**：专业配置Marketing Cloud，设置高效的电子邮件营销活动所需的所有内容。 3. **数据管理**：掌握订阅者和数据管理的细节，包括构建关系数据模型，以个性化你的沟通方式。 4. **电子邮件设计与内容创作**：使用内容编辑器和其他强大的Email Studio工具，制作引人注目的电子邮件。 5. **发送方式**：掌握各种电子邮件发送方法，有效触达你的目标受众。 6. **跟踪与报告**：通过深入的报告和数据驱动的见解来分析活动表现。 7. **营销自动化**：构建复杂的自动化电子邮件旅程，培养潜在客户并提高转化率。 8. **Journey Builder 深入分析**：利用Journey Builder创建个性化的多渠道客户体验。 9. **练习与准备**：通过课程内两个集成测试为认证考试做好准备，增强你的信心。 涵盖的重点主题： - Automation Studio - 操作手册 - 查询活动及其他活动类型 - 数据扩展和列表 - CAN-SPAM合规性 - 电子邮件验证工具 - HTML粘贴 - 触发自动化 - 个性化字符串 - 邮件分类 - A/B测试 - 电子邮件设计最佳实践 - 分段（拖放，受众构建者） - 数据关系 - AMPscript - 电子邮件模板 - 硬退回与软退回 - 定时发送与触发发送 - 导入向导 - 发件人配置文件及递送配置文件 - 订阅者密钥与主密钥 适合对象： 本课程适合以下人群： - 有志成为Marketing Cloud电子邮件专家的人士 - 希望扩展技能的Marketing Cloud管理员 - 寻求电子邮件营销专业知识的Marketing Cloud开发人员 - 任何希望掌握电子邮件营销艺术的Salesforce生态系统成员 立即注册，解锁Salesforce Marketing Cloud电子邮件的潜能！
Become a Salesforce Marketing Cloud Email Specialist: Master the Art of Email MarketingReady to elevate your email marketing game and become a certified Salesforce Marketing Cloud Email Specialist? This comprehensive course will equip you with the skills and knowledge you need to succeed. We'll take you from the fundamentals of Marketing Cloud all the way to building sophisticated email campaigns that deliver real results.What you'll learn:Marketing Cloud Essentials: Gain a solid understanding of the platform's capabilities and how it can transform your email marketing efforts.Hands-on Administration: Configure Marketing Cloud like a pro, setting up everything necessary for efficient email campaign management.Data Mastery: Learn the ins and outs of subscriber and data management, including building relational data models to personalize your communications.Email Design & Content Creation: Craft compelling emails using Content Builder and other powerful tools within Email Studio.Delivery & Sending Methods: Master various email application sending methods to reach your audience effectively.Tracking & Reporting: Analyze campaign performance with insightful reports and data-driven insights.Marketing Automation: Build complex, automated email journeys that nurture leads and drive conversions.Journey Builder Deep Dive: Harness the power of Journey Builder to create personalized, multi-channel customer experiences.Practice Makes Perfect:Prepare for the certification exam with two integrated tests within the course. These tests feature questions similar to those on the actual exam, giving you the confidence you need to succeed. We'll also provide a final summary highlighting key topics for last-minute review.Key Topics Covered:Automation Studio, Playbooks, Query Activity, and other Activity TypesData Extensions and ListsCAN-SPAM ComplianceEmail Validation ToolsHTML PasteTriggered AutomationPersonalization StringsSend ClassificationA/B TestingEmail Design Best PracticesSegmentation (Drag & Drop, Audience Builder)Data RelationshipsAMPscriptEmail TemplatesHard Bounce vs. Soft BounceScheduled and Triggered SendsImport WizardSender Profiles and Delivery ProfilesSubscriber Key and Primary KeyWho should enroll?This course is perfect for:Aspiring Marketing Cloud Email SpecialistsMarketing Cloud Administrators looking to expand their skillsetMarketing Cloud Developers seeking expertise in email marketingAnyone in the Salesforce ecosystem wanting to master the art of email marketingEnroll today and unlock the power of Salesforce Marketing Cloud Email!
