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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-consultant-wi25/
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课程名称：Salesforce营销云顾问（WI25） 概述：Salesforce认证营销云顾问项目旨在为具备配置营销云解决方案经验的个人设计。考生应成功完成Salesforce认证营销云管理员考试，并具有营销云的管理和配置经验。该证书面向熟练掌握营销云实施的Salesforce顾问或合作伙伴，要求考生通过展示设计最佳实践、执行活动部署以及为客户定制解决方案的能力，来满足客户的商业需求，确保可维护性、可扩展性，并有助于长期客户成功。 作为Salesforce认证营销云顾问，考生应具备以下经验、技能和知识能力： - 使用细分、自动化、跟踪和分析等工具做出数据驱动的决策，以优化电子邮件活动。 - 故障排除和解决基础平台问题。 - 编写基础的SQL，包括联接语句。 - 使用编程脚本（如AMPscript、引导模板语言、服务器端JavaScript）进行消息和CloudPages配置。 - 配置账户设置和管理（业务单元、角色和权限、个人资料、SAP、RMM、用户、订阅者过滤器、SFTP）。 - 配置数据（数据扩展、联系人构建器）。 - 管理退订（自定义偏好中心）。 - 定义和执行电子邮件数据交互（导入、数据提取、文件传输）。 - 配置自动化。 - 理解Web服务产品。 - 管理和故障排除Marketing Cloud Connect。 - 配置分布式营销。 - 理解联系人删除流程。 - 投入时间学习考试指南中列出的资源及Salesforce提供的额外学习材料。 考试大纲：Salesforce认证营销云顾问考试衡量考生对以下目标的知识和技能。考生应具备实际管理和配置营销云的经验，并展示在以下每个领域的知识和专业能力： - 发现与架构：16% - 集成：20% - 账户配置：12% - 自动化：20% - 数据建模与管理：21% - 消息传递：11% 此实践测试附有正确答案的详细解释，消除混淆或错误答案的可能性。完成这些测试集后，就可以顺利通过认证考试！
The Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions. The candidate has proven experience with the administration and configuration of Marketing Cloud, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Administrator exam. This credential is targeted toward the Salesforce consultant or partner who has mastered the implementation of Marketing Cloud by demonstrating design best practices, executing deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Certified Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:Incorporate different tools such as segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns.Troubleshoot and solve basic platform issues.Write basic SQL, including join statements.Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).Configure account setup and administration (Business Units, roles, and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).Configure data (data extensions, Contact Builder).Manage unsubscribes (custom Preference Center).Define and execute email data interactions (import, data extracts, file transfers).Configure automation.Understand Web Service offerings.Manage and troubleshoot Marketing Cloud Connect.Configure Distributed Marketing.Understand the Contact Delete process.Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.A candidate for this exam is not expected to know Social Studio, Audience Builder, or Pardot.Exam OutlineThe Salesforce Certified Marketing Cloud Consultant exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring the Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.> Discovery and Architecture: 16%> Integration: 20%> Account Configuration: 12%> Automation: 20%> Data Modeling and Management: 21%> Messaging: 11%This practice test comes with proper explanation of the correct answer leaving no room for confusion or wrong answers.Complete these sets of test and then go ahead and nail the Certification!
