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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-consultant-practice-tests-question/
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课程名称：Salesforce营销云顾问实践测试 课程概述： Salesforce认证营销云顾问课程旨在为具有配置营销云解决方案经验的个人提供培训。认证的营销云顾问熟悉利用营销云工具执行战术和战略电子邮件营销活动的能力。该顾问能够构建电子邮件营销活动，同时应用内容系统、细分、自动化、跟踪和分析等不同工具，以基于数据的决策优化客户电子邮件活动。此外，营销云顾问还具备故障排除和解决平台问题的能力。此职位要求至少六个月的实施经验或至少五个实施项目的实际操作经验，适合具有Salesforce营销云解决方案架构师或相关领域专业知识的人员。该顾问还需具备技术层面的引导和咨询技能。 课程内容： - 使用细分、自动化、跟踪和分析等工具做出基于数据的电子邮件优化决定。 - 基础SQL编写，包括连接语句。 - 利用脚本处理消息和CloudPages（如AMPscript、Guide Template Language、服务器端JavaScript）。 - 配置帐户设置和管理（业务单元、角色和权限、个人资料、SAP、RMM、用户、订阅者筛选、SFTP）。 - 配置数据（数据扩展、联系人构建器）。 - 管理退订（自定义偏好中心）。 - 定义和执行电子邮件数据交互（导入、数据提取、文件传输）。 - 配置自动化过程。 - 理解网络服务产品。 - 管理和解决Marketing Cloud Connect的问题。 - 配置分布式营销。 - 理解联系人删除流程。 考试概述： - 考试内容：60道多项选择/多项选择题，最多5道不计分题。 - 考试时长：105分钟。 - 通过分数：67%。 - 注册费：200美元，外加地方法律要求的适用税费。 - 重新考试费用：100美元，外加地方法律要求的适用税费。 - 考试形式：由考试中心或在线监考环境提供。 考试大纲： 考试内容涵盖以下几大类目标： 1. 发现与架构：16% 2. 集成：20% 3. 帐户配置：12% 4. 自动化：20% 5. 数据建模与管理：21% 6. 消息传递：11% 该课程为想要成为Salesforce认证营销云顾问的候选人提供必要的知识和实践经验，鼓励考生深入学习推荐资源和Salesforce提供的额外学习材料。
About the Salesforce Certified Marketing Cloud ConsultantThe Salesforce Certified Marketing Cloud Consultant program is designed for individuals who have experience configuring Marketing Cloud solutions.The Salesforce Certified Marketing Cloud Consultant has experience using Marketing Cloud tools in executing both tactical and strategic email campaigns. The consultant knows how to build email marketing campaigns while incorporating different tools such as the content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize customer email campaigns. The Salesforce Certified Marketing Cloud Consultant is also able to troubleshoot and solve platform issues.The Salesforce Certified Marketing Cloud Consultant has six or more months of implementation experience and/or at least five implementation projects with hands-on experience as a Salesforce Marketing Cloud Solutions Architect or similar expertise implementing Marketing Cloud and associated tools. The Salesforce Certified Marketing Cloud Consultant possesses facilitation and consultative skills at a technical level.The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:Incorporate different tools such as segmentation, automation, tracking, and analytics to make data driven decisions to optimize email campaigns.Troubleshoot and solve basic platform issues.Write basic SQL, including join statements.Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).Configure data (data extensions, Contact Builder).Manage unsubscribes (custom Preference Center).Define and execute email data interactions (import, data extracts, file transfers).Configure automation.Understand Web Service offerings.Manage and troubleshoot Marketing Cloud Connect.Configure Distributed Marketing.Understand the Contact Delete process.Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.Recommended but not required - Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud Developer.About the ExamRead on for details about the Salesforce Certified Marketing Cloud Consultant exam.Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*Time allotted to complete the exam: 105 minutesPassing score: 67%Registration fee: USD 200, plus applicable taxes as required per local lawRetake fee: USD 100, plus applicable taxes as required per local lawDelivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. References: No hard-copy or online materials may be referenced during the exam.Prerequisite: Salesforce Certified Marketing Cloud Administrator credentialExam OutlineThe Salesforce Certified Marketing Cloud Consultant exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.Discovery and Architecture: 16%Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.Integration: 20%Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.Articulate how data model will support personalized and relevant messaging and content.Given a customer use case, recommend which extension product(s) addresses the requirement.Account Configuration: 12%Given a customer scenario, determine the appropriate account hierarchy.Given a scenario, solution issues regarding Reply Mail Management.Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.Automation: 20%Given a customer scenario, provide the appropriate automation type and activities that should be utilized.Given a customer scenario, design complex automations using Journey Builder and Automation Studio.Data Modeling and Management: 21%Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.Explain the various data objects in Marketing Cloud.Evaluate implications on data model when choosing contact identity.Messaging: 11%Given a customer scenario, describe various ways to individualize message content.Given a customer scenario, determine the appropriate messaging option.
