|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-consultant-exam-prep-questions-simulators/
课程评论：没有评论
课程名称：Salesforce Marketing Cloud 顾问考试准备问题 课程概述： 由 CertCraft Institute 提供的 Salesforce Marketing Cloud 顾问课程，旨在为那些在 Salesforce Marketing Cloud 中有配置和部署解决方案经验的个人提供支持。这门课程帮助学习者为官方认证做准备，并学习如何将 Marketing Cloud 工具应用于可扩展和可维护的商业需求。 目标人群： 该课程适合以下角色： - 使用 Salesforce Marketing Cloud 规划和执行电子邮件营销活动的人员 - 应用分析和自动化以优化营销工作流程的专业人士 - 在 Marketing Cloud 环境中配置数据结构、内容和用户访问的人员 - 解决平台挑战并实施可扩展解决方案的顾问、管理员或技术专业人员 课程内容： 参与者将能够： - 使用细分、自动化、分析和跟踪来提高活动表现 - 编写和应用基本 SQL 和脚本语言（如 AMPscript 和 SSJS） - 配置业务单位、用户角色、数据扩展和集成 - 有效管理退订、偏好设置和客户旅程 - 排查 Marketing Cloud Connect 和分布式营销配置的问题 先决条件： 推荐具备超过 6 个月的 Marketing Cloud 实施经验（5 个以上项目），并熟悉 Content Builder、Automation Studio 和 Contact Builder 等工具。 考试信息： - 格式：60 道多项选择/多项选择题 + 最多 5 道不计分题 - 时长：105 分钟 - 及格分数：67% - 考试时间：2024 年春季 - 考试费用：200 美元（加税），重考费：100 美元 - 交付方式：在线或现场监考考试 - 先决条件：Salesforce 认证的 Marketing Cloud 管理员 考试大纲： Salesforce 认证的 Marketing Cloud 顾问考试衡量候选人在以下领域的知识和技能： 1. 发现和架构（16%） 2. 集成（20%） 3. 账户配置（12%） 4. 自动化（20%） 5. 数据建模和管理（21%） 6. 消息传递（11%） 本课程为希望扩展其解决方案设计、活动部署和问题解决能力的 Marketing Cloud 专业人员提供了良好的准备。
About the Salesforce Marketing Cloud Consultant CourseOffered by CertCraft InstituteThe Salesforce Marketing Cloud Consultant course by CertCraft Institute is intended for individuals with experience in configuring and deploying solutions within Salesforce Marketing Cloud. This course supports learners preparing for the official certification and helps them apply Marketing Cloud tools to address business needs in a scalable and maintainable way.This course is ideal for consultants, administrators, or technical professionals who have completed the Salesforce Marketing Cloud Administrator certification and are looking to extend their capabilities in solution design, campaign deployment, and problem-solving within the platform.Who This Course Is ForThe course is suitable for those who:Use Salesforce Marketing Cloud to plan and execute email marketing campaignsApply analytics and automation to optimize marketing workflowsConfigure data structures, content, and user access within the Marketing Cloud environmentAddress platform challenges and implement scalable solutions for various client use casesWhat You'll LearnParticipants will gain the ability to:Use segmentation, automation, analytics, and tracking to improve campaign performanceWrite and apply basic SQL and scripting languages such as AMPscript and SSJSConfigure Business Units, user roles, data extensions, and integrationsManage unsubscribes, preferences, and customer journeys effectivelyTroubleshoot Marketing Cloud Connect and Distributed Marketing configurationsPrior experience with Marketing Cloud implementations (6+ months or 5+ projects) is recommended. Familiarity with tools like Content Builder, Automation Studio, and Contact Builder is expected.About the ExamFormat: 60 multiple-choice/multiple-select questions + up to 5 unscored itemsDuration: 105 minutesPassing Score: 67%Exam Release: Spring '24Cost: $200 USD (plus taxes); Retake fee: $100 USDDelivery: Online or onsite proctored examPrerequisite: Salesforce Certified Marketing Cloud AdministratorNote: Some exams may include additional unscored questions for evaluation purposes. These do not affect the final score.Exam OutlineThe Salesforce Certified Marketing Cloud Consultant Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.Discovery and Architecture: 16%Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.Integration: 20%Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.Articulate how data model will support personalized and relevant messaging and content.Given a customer use case, recommend which extension product(s) addresses the requirement.Account Configuration: 12%Given a customer scenario, determine the appropriate account hierarchy.Given a scenario, solution issues regarding Reply Mail Management.Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.Automation: 20%Given a customer scenario, provide the appropriate automation type and activities that should be utilized.Given a customer scenario, design complex automations using Journey Builder and Automation Studio.Data Modeling and Management: 21%Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.Explain the various data objects in Marketing Cloud.Evaluate implications on data model when choosing contact identity.Messaging: 11%Given a customer scenario, describe various ways to individualize message content.Given a customer scenario, determine the appropriate messaging option.
