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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-administrator-exam-prep-questions/
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**Coursera 课程摘要：Salesforce Marketing Cloud 认证管理员考试备考** **课程名称：** Salesforce Marketing Cloud Administrator 认证考试备考 **提供机构：** CertCraft Institute **课程概述：** 本课程由 CertCraft Institute 提供，旨在帮助学员顺利通过 Salesforce 认证的 Marketing Cloud 管理员考试。课程内容专为那些通过标准平台功能和最佳实践来管理和配置 Marketing Cloud 产品的人员设计。学员将学习如何导航 Setup 界面、管理订阅者数据以及解决配置问题。 **目标受众：** 本课程适合拥有 3 至 6 个月 Marketing Cloud 管理经验的专业人士。它将帮助那些希望在处理平台设置、安全、数据管理和集成配置方面建立信心的专业人士。 **学员需掌握的知识和能力：** * 数据和用户权限的治理、合规性和安全最佳实践。 * 账户配置，包括业务单元、角色和用户访问。 * 管理订阅者数据和评估数据质量。 * 监控账户活动和响应管理问题。 * 配置 Email Studio、Journey Builder 和 Audience Builder 等工具。 * 排查用户访问、账户级别问题和功能配置。 * 了解 Marketing Cloud 扩展产品（如 Intelligence Reports, Personalization）。 * 理解集成选项，如 FTP、API 和 Marketing Cloud Connect。 * **注意：** 考试不要求编程或 SQL 知识。 **考试信息：** * **考试形式：** 60 道选择题 * **考试时长：** 105 分钟 * **及格分数：** 67% * **考试版本：** 遵循 Winter '25 版本 * **注册费用：** 200 美元（外加适用税费） * **重考费用：** 100 美元（外加适用税费） * **考试交付方式：** 在线或指定考点进行监考 * **参考资料：** 考试期间不允许使用任何实体或数字材料 * **先修条件：** 无 **考试大纲（重点内容）：** * **数字营销能力 (13%)：** 数字营销的治理与合规，数据、权限和 PII 的安全最佳实践，Marketing Cloud 产品目录和产品。 * **订阅者数据管理 (18%)：** 联系人模型，数据质量评估，偏好中心和个人资料中心的概念。 * **Setup (38%)：** 业务单元、用户/权限、安全/密码的配置，集成配置，Setup Home 特性，Marketing Cloud 扩展产品。 * **渠道管理 (16%)：** Mobile Studio、Email Studio、Advertising Studio 的配置，Journey Builder 的概念和典型用例。 * **维护 (15%)：** 数据提取和报告生成的解决方案，监控 Marketing Cloud 账户和系统可用性，其他 Marketing Cloud 产品的优势评估。
About the Salesforce Marketing Cloud Administrator CredentialOffered by CertCraft Institute, this course prepares learners for the Salesforce Certified Marketing Cloud Administrator exam. It is structured for those who manage and configure Marketing Cloud products using standard platform capabilities and best practices. Participants will gain experience navigating the Setup interface, managing subscriber data, and addressing configuration issues.Audience Description: Salesforce Marketing Cloud AdministratorThis course is suited for individuals with 3 to 6 months of experience working in Marketing Cloud, especially in administrative roles. It supports professionals looking to build confidence in handling platform settings, security, data management, and integration configurations.Participants in the CertCraft Institute course will be expected to demonstrate knowledge and ability in:Governance, compliance, and security best practices for data and user permissionsAccount configuration including business units, roles, and user accessManaging subscriber data and evaluating data qualityMonitoring account activity and responding to administrative issuesConfiguring tools like Email Studio, Journey Builder, and Audience BuilderTroubleshooting user access, account-level issues, and feature configurationsUnderstanding Marketing Cloud extension products (e.g., Intelligence Reports, Personalization)Understanding integration options such as FTP, API, and Marketing Cloud ConnectNote: The exam does not require programming or SQL knowledge.About the ExamExam Format: 60 multiple-choice questionsTime Allotted: 105 minutesPassing Score: 67%Exam Version: Aligned to the Winter '25 releaseRegistration Fee: USD $200 (plus applicable taxes)Retake Fee: USD $100 (plus applicable taxes)Delivery Method: Proctored onsite at testing centers or onlineReferences: No physical or digital materials may be used during the examPrerequisites: None requiredExam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience administering the Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII.Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Given a scenario, describe the contact model.Given a scenario, evaluate data quality.Explain preference and profile center concepts.Setup: 38%Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.Describe the features in Setup Home.Describe Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio.Given a scenario, describe the configuration of Email Studio.Given a scenario, describe the configuration of Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Given a scenario, describe solutions for data extraction and report generation.Given a scenario, monitor a Marketing Cloud account and provide system availability.Given a scenario, evaluate benefits of additional Marketing Cloud products.
