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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-cloud-account-engagement-specialist-qa/
课程评论：没有评论
课程名称：Salesforce Marketing Cloud Account Engagement Specialist QA 课程概述：本课程旨在帮助学员为Salesforce认证的Marketing Cloud Account Engagement Specialist考试做好准备。该认证旨在证明个人在Account Engagement平台上设计和构建营销活动方面的技能和知识。学习者将掌握构建专注的营销流程，包括电子邮件营销、潜在客户生成和潜在客户资格等不同策略的经验与知识。学员还需能够有效利用报告进行数据驱动的决策。 Salesforce认证的Marketing Cloud Account Engagement Specialist适合具备6到12个月利用Account Engagement平台构建和执行营销全流程工作经验的个人。考生需了解Account Engagement平台的功能，包括如何创建和管理营销资产、自动化及工作流程，理解访问者到潜在客户的生命周期，能解读Engagement History和B2B Marketing Analytics中的标准仪表板指标，同时还需理解配置评分和评分模型、定制字段及使用回收站等行政设置。考生应具备解决基本平台问题（如同步错误、字段映射和支持的对象）的能力，并了解Account Engagement中可用的Einstein功能。
Are you ready to prepare for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam ?The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Account Engagement. The candidate possesses the experience and knowledge to build focused marketing processes that incorporate the different strategies for email marketing, lead generation, and lead qualification. The candidate should also be able to effectively use reports to make data-driven decisions.The Salesforce Certified Marketing Cloud Account Engagement Specialist credential is intended for an individual who has experience using the capabilities of the Account Engagement platform, including practical application of the skills and concepts noted in the exam objectives below.The Salesforce Certified Marketing Cloud Account Engagement Specialist generally has 6-12 months of experience building and executing marketing end-to-end workflows with the Account Engagement platform.The Salesforce Certified Marketing Cloud Account Engagement Specialist candidate has the experience, skills, and knowledge outlined below.Familiarity with the capabilities of the Account Engagement platform.Understands the lifecycle of visitors to prospects.Understands how to create and manage marketing assets, automation, and workflows within the Account Engagement Lightning App.Interpret metrics from Engagement History and standard dashboards in B2B Marketing Analytics.Understands administrative settings such as configuring scoring and grading models, configuring custom fields in Account Engagement, and using the Recycle Bin.Understands how to troubleshoot and solve basic platform issues (sync errors, field mapping, and supported objects).Understand what Einstein features are available for use in Account Engagement.
