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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-marketing-associate-prep-questions/
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课程名称：Salesforce市场营销助理 *2025年全新* 课程概述：欢迎参加由NextGen LabWorks提供的Salesforce认证市场营销助理课程！本课程旨在为您提供成功通过Salesforce认证市场营销助理考试所需的知识和实践技能。无论您是市场营销专业人士还是Salesforce的新手，本课程都将确保您理解营销云、活动优化和数据驱动战略的关键概念。 学习内容： 1. 营销概念（28%） - 理解核心营销策略及其与商业目标的一致性。 - 确定实施有效选择加入过程的关键要求。 - 确保符合地区隐私法律和营销标准。 - 分析关键的电子邮件营销指标以衡量活动表现。 - 根据客户体验洞察定制信息传递给目标受众。 2. 营销云参与基础（22%） - 根据地区或商业需求结构化营销云账户。 - 利用营销云参与（MCE）的基本功能进行活动。 - 访问Salesforce培训、支持和文档以获取帮助。 - 区分订阅者密钥、联系人密钥和联系人ID。 - 根据各种营销用例配置Cloudpage表单提交。 3. 电子邮件发送与旅程（22%） - 配置旅程激活设置并定义适当的进入标准。 - 根据活动要求设置电子邮件发送向导设置。 - 区分电子邮件模板、内容块和动态内容。 - 确定旅程功能以满足特定业务需求。 - 在不同的营销场景中验证内容渲染。 4. 数据管理（18%） - 理解不同的数据导入机制和要求。 - 配置数据扩展设置，包括字段和保留设置。 - 分析数据扩展以有效定位受众。 5. 报告与分析（10%） - 查找并解释关键的营销云参与数据。 - 理解常见的电子邮件可达性挑战及其解决方法。 适合人群： 本课程非常适合： - 希望提升Salesforce市场营销技能的市场专业人士。 - 渴望在营销云方面发展专业知识的Salesforce初学者。 - 旨在优化营销策略的商业业主和企业家。 - 希望整合营销解决方案的CRM和销售专业人士。 今天就开始与NextGen LabWorks学习，增强信心，通过Salesforce认证市场营销助理考试！
Salesforce Certified Marketing Associate Course - NextGen LabWorksWelcome to the Salesforce Certified Marketing Associate course by NextGen LabWorks! This course equips you with the knowledge and practical skills needed to succeed in the Salesforce Certified Marketing Associate certification exam. Whether you're a marketing professional or new to Salesforce, this course ensures you understand key concepts in Marketing Cloud, campaign optimization, and data-driven strategies.What You'll LearnMarketing Concepts (28%)Understand core marketing strategies and how they align with business goals.Identify key requirements for implementing an effective opt-in process.Ensure compliance with regional privacy laws and marketing standards.Analyze key email marketing metrics to measure campaign performance.Tailor messaging to target audiences based on customer experience insights.Marketing Cloud Engagement Basics (22%)Structure Marketing Cloud accounts to meet regional or business needs.Utilize essential Marketing Cloud Engagement (MCE) features for campaigns.Access Salesforce training, support, and documentation for assistance.Differentiate between subscriber keys, contact keys, and contact IDs.Configure Cloudpage form submissions for various marketing use cases.Email Sending and Journeys (22%)Configure journey activation settings and define proper entry criteria.Set up email send wizard settings based on campaign requirements.Differentiate between email templates, content blocks, and dynamic content.Identify journey functionalities to meet business-specific needs.Validate content rendering across different marketing scenarios.Data Management (18%)Understand different data import mechanisms and requirements.Configure data extension settings, including field and retention settings.Analyze data extensions to target audiences effectively.Reporting and Analytics (10%)Locate and interpret key Marketing Cloud Engagement data.Understand common email deliverability challenges and how to address them.Who Should Take This Course?This course is perfect for:Marketing professionals looking to enhance their Salesforce marketing skills.Salesforce beginners eager to develop expertise in Marketing Cloud.Business owners and entrepreneurs aiming to optimize marketing strategies.CRM and sales professionals who want to integrate marketing solutions.Start learning today with NextGen LabWorks and gain the confidence to pass the Salesforce Certified Marketing Associate exam!
