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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-email-specialist-testqa/
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课程名称：Salesforce认证营销云电子邮件专家测试准备 概述：本课程旨在帮助学员为Salesforce认证营销云电子邮件专家考试做好准备。Salesforce营销云电子邮件专家认证专为能够展示电子邮件营销最佳实践知识、技能和经验的个人设计，涵盖以下几个方面：内容创建、订阅者和数据管理、投递以及在营销云电子邮件应用中的分析。 Salesforce营销云电子邮件专家需拥有使用营销云的经验，特别是电子邮件工作室、内容构建器、旅程构建器和Einstein功能，同时具备导入数据、数据分段和运行可捕获电子邮件数据的报表能力。该专家能够创建满足电子邮件营销目标的解决方案，熟悉与电子邮件营销、报告生成和数据管理相关的产品能力。 该角色的专家能够运用Salesforce营销云电子邮件应用工具执行战术和战略电子邮件活动，了解如何充分利用内容系统、分段、自动化、跟踪和分析构建电子邮件营销活动，以实现基于数据的决策并优化电子邮件活动。电子邮件专家还能够排查和解决基本的营销云特定问题。 此外，Salesforce营销云电子邮件专家还需具备营销术语和最佳实践的认知，经验丰富，能够： - 利用电子邮件工作室内的各种工具（包括内容构建器）构建电子邮件营销活动。 - 构建关系数据模型。 - 使用电子邮件应用发送方法发送邮件。 - 利用自动化工作室和旅程构建器构建电子邮件自动化。 - 创建电子邮件跟踪数据的报告。 - 使用Marketing Cloud Einstein利用AI驱动的个性化邮件。 建议学员投入时间学习本考试指南中列出的资源及Salesforce提供的其它学习材料。 考试大纲： - 电子邮件营销最佳实践 - 内容创建和投递 - 营销自动化 - 订阅者和数据管理 - 深度分析与洞察
Are you ready to prepare for the Salesforce Certified Marketing Cloud Email Specialist exam ?The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who can demonstrate knowledge, skills, and experience in email marketing best practices in the following areas: content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application.The Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, and Einstein features, as well as importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. This user knows how to build email marketing campaigns while leveraging a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder.Build relational data models.Send emails using email application sending methods.Build email automations using Automation Studio and Journey Builder.Create reports of email tracking data.Use Marketing Cloud Einstein to leverage AI-driven personalization for Emails.Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.Exam Outline:Email Marketing Best PracticesContent Creation and DeliveryMarketing AutomationSubscriber and Data ManagementInsights and Analytics
