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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-developer-exam-prep-simulators/
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课程名称：Salesforce认证营销云开发者考试准备 课程概述： Salesforce营销云开发者认证旨在针对那些具有营销云开发实际经验的个人。该认证的候选人通常已经获得Salesforce认证的营销云电子邮件专家认证，并且在管理和配置营销云电子邮件应用程序方面具有经验。认证主要面向使用HTML、CSS和AMPscript构建个性化营销资产（如电子邮件、着陆页和表单）的开发者，他们通常熟悉SQL并能够使用营销云API。 受众描述： Salesforce营销云开发者负责在营销云中配置和自定义数据，管理多个渠道的订阅者数据，并处理支持常规和复杂电子邮件活动的不同脚本语言。该角色涉及在营销云内进行全栈开发，利用平台脚本语言创建个性化的电子邮件、着陆页和网页表单。开发者还进行数据配置、细分、报告和分析。大多数候选人至少具有一年与营销云及相关工具的实际操作经验。 候选人应具备的能力： - 设置和管理数据模型（数据扩展、共享数据扩展、联系人模型）。 - 配置数据导入。 - 使用SQL、视图和发送日志处理客户和平台数据。 - 撰写SQL查询，包括连接语句。 - 使用脚本语言构建动态营销内容。 - 创建数据表单和自定义偏好设置页面等网页体验。 - 管理订阅。 - 处理使用REST和SOAP API的情境。 考试信息： - 问题数量：60个多项选择/多选题，其中可能包含最多5个不计分问题。 - 时间限制：105分钟。 - 及格分数：63%。 - 注册费用：200美元（加上适用的税费）。 - 重考费用：100美元（加上适用的税费）。 - 考试形式：在考点或在线监考；具体安排请查看Salesforce。 考试大纲： Salesforce营销云开发者考试评估候选人在以下目标相关知识和技能方面的掌握情况。候选人应具备开发营销云及其相关工具的实际经验，并在以下各个领域展示知识和专业能力： - 数据建模：14% - 编程语言：35% - API：22% - 数据管理：22% - 安全性：7% 考生在参加考试前应仔细查看考试指南及Salesforce提供的其他学习资源。此考试不涵盖MobilePush SDK、Journey Builder SDK、自定义组件或营销云连接的设置。
About the Salesforce Marketing Cloud Developer CertificationThe Salesforce Marketing Cloud Developer certification is for individuals with practical experience developing in Marketing Cloud. Candidates typically have experience managing and configuring the Marketing Cloud Email application and have already earned the Salesforce Certified Marketing Cloud Email Specialist certification. This certification is aimed at developers who build personalized marketing assets such as emails, landing pages, and forms using HTML, CSS, and AMPscript. Candidates are also familiar with SQL and can work with Marketing Cloud APIs.Audience Description: Salesforce Marketing Cloud DeveloperA Salesforce Marketing Cloud Developer works with configuring and customizing data within Marketing Cloud. They manage subscriber data across multiple channels and troubleshoot different scripting languages used to support both routine and complex email campaigns. This role involves full-stack development within Marketing Cloud, creating personalized emails, landing pages, and web forms using platform scripting languages. Developers also handle data configuration, segmentation, reporting, and analytics.Most candidates have at least one year of hands-on experience working with Marketing Cloud and its related tools.The Salesforce Marketing Cloud Developer candidate should be able to:Set up and manage data models (data extensions, shared data extensions, Contact model).Configure data imports.Work with customer and platform data using SQL, views, and Send Logs.Write SQL queries, including join statements.Build dynamic marketing content using scripting languages.Create web experiences such as data forms and custom preference pages.Manage subscriptions.Handle scenarios using REST and SOAP API.Candidates are expected to review this exam guide and other study resources provided by Salesforce before taking the exam.This exam does not cover MobilePush SDK, Journey Builder SDK, custom components, or Marketing Cloud Connect setup.About the ExamNumber of questions: 60 multiple-choice/multiple-select, with up to 5 unscored questionsTime limit: 105 minutesPassing score: 63%Version: Based on Summer '22 releaseRegistration fee: $200 (plus applicable taxes)Retake fee: $100 (plus applicable taxes)Delivery: Proctored at a test center or online; see Salesforce for scheduling detailsResources: No outside materials are allowed during the examPrerequisite: Salesforce Certified Marketing Cloud Email Specialist certificationExam OutlineThe Salesforce Marketing Cloud Developer Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.Data Modeling: 14%Configure account Contact model in Marketing Cloud.Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.Describe how contact records relate across channels.Explain the Contact Delete process.Programmatic Languages: 35%Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.Implement standard development best practices using Marketing Cloud programming languages.Describe how Marketing Cloud handles AMPscript processing.Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.API: 22%Given a scenario, describe API objects, methods, and routes.Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.Given a scenario, evaluate the significance of response handling.Data Management: 22%Configure import activity using various file formats within Marketing Cloud.Given a scenario, apply SQL to produce the desired results.Given a scenario, explain the different ways to extract data from Marketing Cloud.Describe SQL best practices for managing data in Marketing Cloud.Given a scenario, apply best practices for send logs.Given a scenario, describe how data is affected by the Contact delete process.Security: 7%Identify different options to secure data in Marketing Cloud.Describe security best practices in Marketing Cloud.
