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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-consultant-questions-simulators/
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课程名称：Salesforce认证营销云顾问考试 课程概述： Salesforce认证营销云顾问凭证验证了设计、配置和实施Salesforce Marketing Cloud解决方案的能力。该课程面向有实际经验的专业人士，特别是那些在多个业务部门中规划和部署Marketing Cloud解决方案的顾问和Salesforce合作伙伴。考生需要已经获得Salesforce认证营销云管理员凭证，并具备对Marketing Cloud工具和功能的深刻理解。 该凭证的目标人群： - 营销云解决方案的咨询师和Salesforce合作伙伴 - 利用Journey Builder、Email Studio和Automation Studio设计活动 - 使用分析和跟踪优化活动以支持业务目标 - 提供技术咨询并解决平台问题 考生通常应具备： - 6个月以上的实施经验 - 参与至少5个Marketing Cloud项目 - 担任解决方案架构师、顾问或技术专员等职位的实践经验 课程技能与知识： 认证考生应能够： - 使用细分、自动化、跟踪和分析构建和优化活动 - 编写并使用基本SQL进行查询、连接和数据管理 - 应用脚本（AMPscript、GTL、SSJS）实现动态内容和个性化体验 - 配置关键平台区域，如联系人构建器、订阅者过滤器、SFTP和用户角色 - 管理数据扩展和电子邮件数据流程，包括导入、提取和文件传输 - 解决Marketing Cloud Connect和分布式营销中的问题 - 设置自定义偏好中心并理解退订管理 - 理解联系人删除的功能并应用数据卫生的最佳实践 考试细节： - 格式：60道选择题/多项选择题 + 最多5道不计分的问题 - 时长：105分钟 - 通过分数：67% - 注册费用：200美元（加适用税费） - 复考费用：100美元（加适用税费） - 考试形式：在线或在监考下进行现场考试 - 先决条件：Salesforce认证营销云管理员凭证 - 参考资料：不允许带入 考试大纲： Salesforce认证营销云顾问考试测量考生的知识和技能，考生应具备Marketing Cloud的管理和配置实践经验，具体范围包括： 1. 探索与架构（16%） 2. 集成（20%） 3. 账户配置（12%） 4. 自动化（20%） 5. 数据建模与管理（21%） 6. 消息发送（11%） 本课程为希望提升Salesforce Marketing Cloud专业知识并获得认证的候选人提供了全面的能力模型和技能要求，是进入和巩固营销云领域的绝佳选择。
About the Salesforce Certified Marketing Cloud Consultant CredentialThe Salesforce Certified Marketing Cloud Consultant credential validates the ability to design, configure, and implement solutions using Salesforce Marketing Cloud. It is intended for professionals with hands-on experience deploying campaigns and building scalable, maintainable solutions that meet business needs.Candidates are expected to have already earned the Salesforce Certified Marketing Cloud Administrator credential and possess strong working knowledge of Marketing Cloud tools and functionality.Who This Credential Is ForThis certification is aimed at consultants and Salesforce partners who:Plan and deploy Marketing Cloud solutions across multiple business unitsDesign campaigns using tools such as Journey Builder, Email Studio, and Automation StudioOptimize campaigns using analytics and tracking to support business goalsProvide technical consulting and troubleshoot platform issuesCandidates typically have:6+ months of implementation experienceParticipation in at least 5 Marketing Cloud projectsHands-on experience in roles such as Solutions Architect, Consultant, or Technical SpecialistSkills and Knowledge CoveredCertified candidates should be able to:Build and optimize campaigns using segmentation, automation, tracking, and analyticsWrite and use basic SQL for queries, joins, and data managementApply scripting (AMPscript, GTL, SSJS) for dynamic content and personalized experiencesConfigure key platform areas such as Contact Builder, subscriber filters, SFTP, and user rolesManage data extensions and email data processes including imports, extracts, and file transfersTroubleshoot issues in Marketing Cloud Connect and Distributed MarketingSet up custom preference centers and understand unsubscribe managementUnderstand Contact Delete functionality and apply best practices for data hygieneNot Covered in This ExamThis certification does not require knowledge of:Pardot (Account Engagement)Social StudioAudience BuilderRecommended (but not required): Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud DeveloperExam DetailsFormat: 60 multiple-choice/multiple-select questions + up to 5 unscored questionsTime: 105 minutesPassing score: 67%Version: Aligned with Spring '24 releaseRegistration fee: $200 USD (plus applicable taxes)Retake fee: $100 USD (plus applicable taxes)Delivery: Online or onsite via proctored examPrerequisite: Salesforce Certified Marketing Cloud Administrator credentialReferences allowed: NoneNote: Some exams include up to 5 unscored questions for research purposes. These do not affect your score and are included in the overall time limit.Exam OutlineThe Salesforce Certified Marketing Cloud Consultant Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.Discovery and Architecture: 16%Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.Integration: 20%Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.Articulate how data model will support personalized and relevant messaging and content.Given a customer use case, recommend which extension product(s) addresses the requirement.Account Configuration: 12%Given a customer scenario, determine the appropriate account hierarchy.Given a scenario, solution issues regarding Reply Mail Management.Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.Automation: 20%Given a customer scenario, provide the appropriate automation type and activities that should be utilized.Given a customer scenario, design complex automations using Journey Builder and Automation Studio.Data Modeling and Management: 21%Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.Explain the various data objects in Marketing Cloud.Evaluate implications on data model when choosing contact identity.Messaging: 11%Given a customer scenario, describe various ways to individualize message content.Given a customer scenario, determine the appropriate messaging option.
