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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-consultant-exam-prep-n/
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课程名称：Salesforce认证市场云顾问考试准备 课程概述：欢迎参加Salesforce认证市场云顾问课程！本课程精心设计，旨在为您提供成功通过Salesforce认证市场云顾问认证考试所需的基本知识和实践经验。无论您是营销专业人士、Salesforce管理员还是顾问，课程将帮助您掌握设计、实施和优化符合业务需求的市场云解决方案的技能。 课程目标：在本课程中，您将学习到以下内容： 1. **发现与架构（16%）** - 根据业务需求确定设计推荐解决方案所需的附加信息。 - 收集需求，以开发针对客户的强大数据和细分策略。 - 根据客户的技能水平提出长期解决方案建议，以便于使用和维护。 2. **集成（20%）** - 证明对市场云连接功能、可行性和故障排除知识的掌握。 - 阐明数据模型如何支持个性化和相关的消息和内容。 - 针对特定客户用例推荐合适的扩展产品。 3. **账户配置（12%）** - 根据客户场景确定适当的账户层次结构。 - 解决与回复邮件管理相关的各种场景问题。 - 分析将发件人认证包(SAP)应用于业务单元的影响。 - 证明对移动工作室功能和故障排除方法的了解。 4. **自动化（20%）** - 确定适合不同客户场景的自动化类型和活动。 - 使用旅程构建器和自动化工作室设计符合客户需求的复杂自动化。 5. **数据建模与管理（21%）** - 区分在客户场景中何时使用标准报告、数据视图和跟踪提取。 - 解释市场云中的各种数据对象。 - 评估数据模型选择对联系人身份管理的影响。 6. **消息传递（11%）** - 描述基于客户场景个性化消息内容的各种方法。 - 确定不同商业需求的合适消息选项。 立即注册，以深入了解Salesforce市场云，并通过全面的实践测试和实际场景自信地准备认证考试！
Welcome to the Salesforce Certified Marketing Cloud Consultant course! This course is meticulously designed to provide you with the essential knowledge and hands-on experience required to excel in the Salesforce Certified Marketing Cloud Consultant certification exam. Whether you are a marketing professional, Salesforce administrator, or consultant, this course will equip you with the skills to design, implement, and optimize Marketing Cloud solutions that meet business requirements.Course ObjectivesIn this course, you will learn to:Discovery and Architecture (16%)Determine additional information needed to design recommended solutions based on business requirements.Gather requirements to develop a robust data and segmentation strategy for customers.Make long-term solution recommendations based on customer skill sets for ease of use and maintenance.Integration (20%)Demonstrate knowledge of Marketing Cloud Connect features, viability, and troubleshooting given a customer use case.Articulate how data models support personalized and relevant messaging and content.Recommend suitable extension products for specific customer use cases.Account Configuration (12%)Determine the appropriate account hierarchy based on customer scenarios.Resolve issues related to Reply Mail Management in various scenarios.Analyze the impact of applying the Sender Authentication Package (SAP) to a business unit.Demonstrate knowledge of Mobile Studio features and troubleshooting methods.Automation (20%)Identify the appropriate automation types and activities for different customer scenarios.Design complex automations using Journey Builder and Automation Studio tailored to customer needs.Data Modeling and Management (21%)Differentiate when to use standard reports, data views, and tracking extracts in customer scenarios.Explain the various data objects within Marketing Cloud.Evaluate the implications of data model choices on contact identity management.Messaging (11%)Describe various methods to individualize message content based on customer scenarios.Determine the appropriate messaging options for different business requirements.Enroll now to gain in-depth knowledge and practical skills in Salesforce Marketing Cloud, and prepare confidently for the certification exam with comprehensive practice tests and real-world scenarios!
