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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator-questions/
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课程名称：Salesforce认证市场云管理员问题 课程概述：Salesforce认证市场云管理员凭证旨在为熟练配置市场云产品并遵循行业标准和最佳实践的管理员设计。候选人精通订阅者数据管理，并善于在市场云设置中导航。通过认证的管理员在故障排除账户配置和高效处理用户请求方面表现优异。 目标受众：此认证适合市场营销专业人士、Salesforce管理员以及希望首次尝试就获得Salesforce认证市场云管理员证书的个人。候选人通常具备管理市场云实例的3至6个月经验，并拥有数字营销背景。他们对最终用户功能和市场云内各种配置选项有强烈理解，能够维护平台、满足常见商业需求并执行基本的管理职能。 核心能力：认证市场云管理员在以下领域展示专业知识： - 治理与合规性：理解与数字营销相关的治理和合规性要求。 - 数据安全：实施数据管理、用户角色和权限的最佳实践。 - 账户配置：设置业务单位结构、管理权限和确保安全协议。 - 订阅者数据管理：监督订阅者数据并评估数据质量。 - 市场云配置：配置多种市场云产品，包括构建器和工作室。 - 故障排除：有效解决账户配置问题和处理用户请求。 - 账户监控：通过审计、报告和通知监控账户。 - 扩展产品：利用市场云扩展产品，如市场智能报告、市场个性化和受众构建器。 - 集成：管理市场云集成，如FTP、API和MC连接。 注意：候选人不需要具备编程语言或SQL/开发任务的知识。 关于考试：Salesforce市场云管理员考试详情： - 考试形式：60道多项选择题 - 考试时长：105分钟 - 及格分数：67% - 考试费用：注册费200美元加适用的当地税，重考费100美元加适用的当地税 - 考试条件：考试期间不允许使用任何参考资料，无论是纸质的还是在线的。 - 先决条件：无 考试大纲：Salesforce市场云管理员考试评估候选人在以下目标方面的知识和技能。候选人应具备管理市场云及相关工具的实践经验，并在每个领域展示知识和专业能力。 - 数字营销能力：13% - 描述与数字营销相关的治理和合规性。 - 识别数据、权限和个人可识别信息的安全最佳实践。 - 描述市场云产品清单和产品供应。 - 订阅者数据管理：18% - 根据情景，描述联系人模型。 - 根据情景，评估数据质量。 - 解释偏好和个人中心概念。 - 设置：38% - 根据情景，实施业务单位、用户/权限和安全/密码的配置。 - 根据情景，确定如何配置集成。 - 描述设置主页的功能。 - 描述市场云扩展产品。 - 渠道管理：16% - 根据情景，描述移动工作室的配置。 - 根据情景，描述电子邮件工作室的配置。 - 根据情景，描述社交工作室和广告工作室的配置。 - 解释旅程构建器的概念和典型用例。 - 维护：15% - 根据情景，描述数据提取和报告生成的解决方案。 - 根据情景，监控市场云账户并提供系统可用性。 - 根据情景，评估额外市场云产品的优点。
Salesforce Certified Marketing Cloud Administrator CredentialThe Salesforce Certified Marketing Cloud Administrator credential is designed for administrators proficient in configuring Marketing Cloud products using industry standards and best practices. Candidates are well-versed in subscriber data management and adept at navigating the Marketing Cloud Setup. Certified administrators excel in troubleshooting account configurations and addressing user requests efficiently.Target AudienceThis certification is ideal for marketing professionals, Salesforce administrators, and individuals aiming to achieve the Salesforce Certified Marketing Cloud Administrator certification on their first attempt. Candidates typically have 3 to 6 months of experience managing a Marketing Cloud instance and a background in digital marketing. They possess a strong understanding of end-user features and the various configuration options within Marketing Cloud, enabling them to maintain the platform, meet common business needs, and perform essential administrative functions.Key CompetenciesCertified Marketing Cloud Administrators demonstrate expertise in the following areas:Governance & Compliance: Understanding governance and compliance requirements related to digital marketing.Data Security: Implementing best practices for data management, user roles, and permissions.Account Configuration: Setting up business unit structures, managing permissions, and ensuring security protocols.Subscriber Data Management: Overseeing subscriber data and evaluating data quality.Marketing Cloud Configuration: Configuring various Marketing Cloud products, including builders and studios.Troubleshooting: Resolving account configuration issues and handling user requests effectively.Account Monitoring: Monitoring accounts through auditing, reporting, and notifications.Extension Products: Utilizing Marketing Cloud extension products such as Intelligence Reports for Marketing, Marketing Cloud Personalization, and Audience Builder.Integrations: Managing Marketing Cloud integrations like FTP, API, and MC Connect.Note: Candidates are not required to have knowledge of programming languages or SQL/developer tasks.About the ExamSalesforce Marketing Cloud Administrator Exam Details:Format: 60 multiple-choice questionsDuration: 105 minutesPassing Score: 67%Fees:Registration: US$200 plus applicable local taxesRetake: US$100 plus applicable local taxesExam Conditions: No reference materials, either hard-copy or online, are permitted during the exam.Prerequisites: NoneExam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII.Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Given a scenario, describe the contact model.Given a scenario, evaluate data quality.Explain preference and profile center concepts.Setup: 38%Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.Describe the features in Setup Home.Describe Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio.Given a scenario, describe the configuration of Email Studio.Given a scenario, describe the configuration of Social Studio and Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Given a scenario, describe solutions for data extraction and report generation.Given a scenario, monitor a Marketing Cloud account and provide system availability.Given a scenario, evaluate benefits of additional Marketing Cloud products.
