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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator-exam-questions/
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课程名称：Salesforce认证营销云管理员问题 课程概述：该课程由ITCertify Zone提供，旨在帮助学员获得Salesforce认证的营销云管理员资格。该证书面向熟悉根据行业标准和最佳实践配置营销云产品的专业人员。考生应具备管理订阅者数据的能力，并能高效地进行营销云设置的导航。认证管理员能够迅速解决账号配置问题并响应用户请求。 目标受众：该认证适合营销专业人士、Salesforce管理员以及希望首次通过考试获得Salesforce认证营销云管理员证书的个人。考生通常具有3到6个月管理营销云实例的经验，并具备数字营销背景。考生需了解终端用户功能和营销云内的配置选项，以便维护平台、满足业务需求并执行基本的管理任务。 关键能力：认证的营销云管理员在以下领域表现出色： - 治理与合规性：理解数字营销治理和合规性相关要求。 - 数据安全：应用最佳实践来管理数据、用户角色和权限。 - 账号配置：设置业务单位结构、管理权限，并确保安全协议的落实。 - 订阅者数据管理：有效管理订阅者数据并确保数据质量。 - 营销云配置：配置营销云产品，包括各种构建器和工作室。 - 故障排除：识别和解决账号配置问题，处理用户请求。 - 账号监控：使用审计、报告和通知监控账号状态。 - 扩展产品：利用营销云扩展产品，如智能报告、营销云个性化和受众构建器。 - 集成：管理包括FTP、API和MC连接等集成。 考试信息：Salesforce营销云管理员考试包括60道选择题，考试时间为105分钟，及格分数为67%。考试费用为200美元加相应的地方税，重考费用为100美元加相应的地方税。 考试大纲：考试考查考生在以下领域的知识与技能： - 数字营销能力（13%） - 订阅者数据管理（18%） - 设置（38%） - 渠道管理（16%） - 维护（15%） 适合人群：本课程专为营销专业人士、Salesforce管理员及希望首次获得Salesforce认证营销云管理员证书的个人设计。无论您是营销云的新手还是希望验证自己技能的人士，此课程都提供了成功所需的知识和工具。
Salesforce Certified Marketing Cloud Administrator by ITCertify ZoneThe Salesforce Certified Marketing Cloud Administrator credential is intended for professionals skilled in configuring Marketing Cloud products following industry standards and best practices. Candidates are proficient in managing subscriber data and navigating the Marketing Cloud Setup efficiently. Certified administrators excel in resolving account configuration issues and responding to user requests promptly.Target AudienceThis certification is suited for marketing professionals, Salesforce administrators, and individuals aiming to achieve the Salesforce Certified Marketing Cloud Administrator credential on their first attempt. Candidates typically have 3 to 6 months of experience managing a Marketing Cloud instance and a background in digital marketing. They understand end-user features and configuration options within Marketing Cloud, enabling them to maintain the platform, meet business needs, and perform essential administrative tasks.Key CompetenciesCertified Marketing Cloud Administrators demonstrate proficiency in the following areas:Governance & Compliance: Understanding requirements related to digital marketing governance and compliance.Data Security: Applying best practices for managing data, user roles, and permissions.Account Configuration: Setting up business unit structures, managing permissions, and ensuring security protocols are in place.Subscriber Data Management: Managing subscriber data effectively and ensuring data quality.Marketing Cloud Configuration: Configuring Marketing Cloud products, including various builders and studios.Troubleshooting: Identifying and resolving account configuration issues and handling user requests.Account Monitoring: Monitoring accounts using auditing, reporting, and notifications.Extension Products: Utilizing Marketing Cloud extension products like Intelligence Reports, Marketing Cloud Personalization, and Audience Builder.Integrations: Managing integrations such as FTP, API, and MC Connect.Note: Candidates are not required to have knowledge of programming languages or perform SQL/developer tasks.About the ExamSalesforce Marketing Cloud Administrator Exam Details:Format: 60 multiple-choice questions.Duration: 105 minutes.Passing Score: 67%.Fees:Registration: US$200 plus applicable local taxes.Retake: US$100 plus applicable local taxes.Exam Conditions: No reference materials (hard-copy or online) are allowed during the exam.Prerequisites: None.Exam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills in the following areas. Candidates should have hands-on experience administering Marketing Cloud and demonstrate proficiency in each area below:Digital Marketing Proficiency: 13%Describe governance and compliance considerations in digital marketing.Recognize security best practices for managing data, permissions, and PII.Understand the Marketing Cloud product inventory and offerings.Subscriber Data Management: 18%Describe the contact model based on specific scenarios.Evaluate data quality and ensure data integrity.Explain the concepts of preference centers and profile centers.Setup: 38%Configure business units, users, permissions, and security settings.Determine how to set up integrations based on various scenarios.Describe the features available in Setup Home.Understand and configure Marketing Cloud extension products.Channel Management: 16%Configure Mobile Studio, Email Studio, Social Studio, and Advertising Studio.Explain Journey Builder concepts and their typical use cases.Maintenance: 15%Extract data and generate reports effectively.Monitor a Marketing Cloud account and ensure system availability.Evaluate the benefits of additional Marketing Cloud products.Who this course is for:This course is tailored for marketing professionals, Salesforce administrators, and individuals seeking to earn the Salesforce Certified Marketing Cloud Administrator credential on their first attempt. Whether you're new to Marketing Cloud or looking to validate your skills, this course provides the knowledge and tools needed to succeed.
