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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator-exam-prep-questions/
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课程名称：Salesforce认证营销云管理员 *2025* 课程概述：由NextGen LabWorks提供的Salesforce认证营销云管理员课程，旨在为配置、管理和维护营销云的专业人士提供培训。这项认证验证了在数据安全、用户管理、故障排除和系统配置等方面的专业知识，以确保最佳的营销操作。 谁适合参加此课程？本课程特别适合市场营销专业人士、Salesforce管理员以及准备参加Salesforce认证营销云管理员考试的个人。学员通常在管理营销云实例方面有3到6个月的经验，并具备强大的数字营销最佳实践理解。 涵盖的关键技能： - 治理与合规性：学习数据治理、合规和安全最佳实践。 - 订阅者数据管理：维护订阅者数据、评估数据质量和管理权限。 - 营销云配置：设置业务单元、用户角色和安全协议。 - 渠道管理：配置电子邮件工作室、移动工作室、社交工作室和广告工作室。 - 集成与扩展：管理FTP、API和营销云连接的集成。 - 监控与故障排除：解决账户问题，提取报告并确保系统可用性。 考试信息： - 格式：60道选择题 - 时长：105分钟 - 通过分数：67% - 注册费：200美元 + 税 - 重新考试费：100美元 + 税 - 考试方式：在线监考或现场考试 - 先决条件：无 考试内容分布： - 数字营销能力（13%）：理解合规、安全和营销云产品。 - 订阅者数据管理（18%）：解释联系人模型、评估数据质量和管理偏好。 - 设置（38%）：配置业务单元、用户角色、安全设置和集成。 - 渠道管理（16%）：设置电子邮件、移动、社交和广告工作室。 - 维护（15%）：管理数据提取、报告和账户监控。 适合本课程的对象： - 在Salesforce营销云中管理活动的市场营销专业人士。 - 拓展营销自动化技能的Salesforce管理员。 - 监督电子邮件营销、数据管理和系统安全的CRM专家。 - 准备参加Salesforce认证营销云管理员考试的个人。 本NextGen LabWorks课程提供针对性练习和结构化学习，帮助您自信地通过考试。
Salesforce Certified Marketing Cloud Administrator Course by NextGen LabWorksThe Salesforce Certified Marketing Cloud Administrator credential is designed for professionals who configure, manage, and maintain Marketing Cloud. This certification validates expertise in data security, user management, troubleshooting, and system configurations to ensure optimal marketing operations.Who Should Take This Course?This course is ideal for marketing professionals, Salesforce administrators, and individuals preparing for the Salesforce Certified Marketing Cloud Administrator exam. Candidates typically have 3 to 6 months of experience managing a Marketing Cloud instance and a strong understanding of digital marketing best practices.Key Skills Covered Governance & Compliance - Learn data governance, compliance, and security best practices. Subscriber Data Management - Maintain subscriber data, evaluate data quality, and manage permissions. Marketing Cloud Configuration - Set up business units, user roles, and security protocols. Channel Management - Configure Email Studio, Mobile Studio, Social Studio, and Advertising Studio. Integrations & Extensions - Manage FTP, API, and Marketing Cloud Connect integrations. Monitoring & Troubleshooting - Resolve account issues, extract reports, and ensure system availability.About the ExamFormat: 60 multiple-choice questionsDuration: 105 minutesPassing Score: 67%Registration Fee: $200 + taxesRetake Fee: $100 + taxesDelivery: Proctored online or in-person examPrerequisites: NoneExam Breakdown Digital Marketing Proficiency (13%) - Understand compliance, security, and Marketing Cloud product offerings. Subscriber Data Management (18%) - Explain contact models, evaluate data quality, and manage preferences. Setup (38%) - Configure business units, user roles, security settings, and integrations. Channel Management (16%) - Set up Email, Mobile, Social, and Advertising Studios. Maintenance (15%) - Manage data extraction, reporting, and account monitoring.Who This Course Is For?Marketing professionals managing campaigns in Salesforce Marketing Cloud.Salesforce Administrators expanding their skills in marketing automation.CRM specialists overseeing email marketing, data management, and system security.Individuals preparing for the Salesforce Certified Marketing Cloud Administrator exam.This NextGen LabWorks course provides targeted practice and structured learning to help you pass the exam with confidence.
