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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator-exam-prep/
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课程名称：Salesforce认证营销云管理员考试准备 课程概述： Salesforce认证营销云管理员认证旨在为那些熟练配置营销云产品的管理员提供专业认证，遵循行业的既定标准和最佳实践。该认证的考生需要具备管理订阅者数据结构的知识，并熟练使用营销云设置界面。认证的管理员能够有效解决账户配置问题以及用户相关的各种事务。 目标受众： 本认证针对市场营销专业人士、Salesforce管理员以及希望首次通过Salesforce认证营销云管理员认证的个人。通常，考生具有3到6个月的营销云管理经验，拥有数字营销背景，对终端用户可用功能以及营销云内的各种配置设置有深入的理解，使他们能够维护该平台，满足常见的业务需求，并执行基本的管理任务。 关键能力： 认证的营销云管理员在以下领域表现出专业技能： - 治理与合规：了解与数字营销相关的治理与合规框架。 - 数据安全：实施最佳的数据管理实践，包括用户角色和权限。 - 账户配置：配置业务单元结构、管理用户权限并确保安全协议。 - 订阅者数据管理：监督订阅者数据并评估数据质量。 - 营销云配置：配置不同的营销云模块，包括创建者和工作室。 - 故障排除：解决配置问题，并高效处理用户请求。 - 账户监控：通过审计、报告和设置通知来监控账户。 - 扩展产品：利用营销云的扩展工具，如营销智能报告、营销云个性化和受众生成器。 - 集成：管理营销云内的集成，包括FTP、API和MC Connect。 考试信息： Salesforce营销云管理员考试概述： - 格式：60道多项选择题 - 时长：105分钟 - 通过分数：67% - 注册费用：200美元，外加适用的地方税 - 重考费用：100美元，外加适用的地方税 - 考试条件：考生在考试期间不得参考任何材料，无论是纸质还是电子版。 - 先决条件：无 考试大纲： Salesforce营销云管理员考试评估候选人在以下目标方面的知识与技能，考生应具备针对营销云及其相关工具的实际管理经验，并在每个领域展示知识与专业技能： - 数字营销能力：13% - 描述数字营销中的治理与合规。 - 识别数据、权限和个人身份信息（PII）的安全最佳实践。 - 描述营销云产品清单和产品供应。 - 订阅者数据管理：18% - 在特定情境下，描述联系人模型。 - 在特定情境下，评估数据质量。 - 解释偏好和个人中心的概念。 - 设置：38% - 在特定情境下，实施业务单元、用户/权限和安全/密码的配置。 - 在特定情境下，确定如何配置集成。 - 描述设置主页中的功能。 - 描述营销云扩展产品。 - 渠道管理：16% - 在特定情境下，描述移动工作室的配置。 - 在特定情境下，描述电子邮件工作室的配置。 - 在特定情境下，描述社交工作室和广告工作室的配置。 - 解释旅程构建器的概念和典型用例。 - 维护：15% - 在特定情境下，描述数据提取和报告生成的解决方案。 - 在特定情境下，监控营销云账户并提供系统可用性。 - 在特定情境下，评估额外营销云产品的好处。
Salesforce Certified Marketing Cloud Administrator CredentialThe Salesforce Certified Marketing Cloud Administrator certification is intended for administrators who expertly configure Marketing Cloud products following established industry standards and best practices. Candidates are knowledgeable in managing subscriber data structures and proficient in using the Marketing Cloud Setup interface. Certified administrators are capable of effectively troubleshooting account configurations and addressing user-related issues.Target AudienceThis certification caters to marketing professionals, Salesforce administrators, and individuals aiming to secure the Salesforce Certified Marketing Cloud Administrator credential on their first attempt. Typically, candidates have 3 to 6 months of experience overseeing a Marketing Cloud instance and possess a background in digital marketing. They have a solid grasp of the features available to end users and the various configuration settings within Marketing Cloud, empowering them to maintain the platform, satisfy common business needs, and perform essential administrative duties.Key CompetenciesCertified Marketing Cloud Administrators demonstrate expertise in the following areas:Governance & Compliance: Understanding the governance and compliance frameworks related to digital marketing.Data Security: Implementing optimal practices for data management, including user roles and permissions.Account Configuration: Configuring business unit structures, managing user permissions, and ensuring robust security protocols.Subscriber Data Management: Overseeing subscriber data and assessing the quality of data.Marketing Cloud Configuration: Configuring different Marketing Cloud modules, including builders and studios.Troubleshooting: Resolving configuration issues and efficiently handling user requests.Account Monitoring: Monitoring accounts through auditing, reporting, and setting up notifications.Extension Products: Utilizing Marketing Cloud extension tools such as Intelligence Reports for Marketing, Marketing Cloud Personalization, and Audience Builder.Integrations: Managing integrations within Marketing Cloud, including FTP, API, and MC Connect.Note: Proficiency in programming languages or SQL/developer tasks is not required for this certification.About the ExamSalesforce Marketing Cloud Administrator Exam Details:Format: 60 multiple-choice questionsDuration: 105 minutesPassing Score: 67%Fees:Registration: US$200 plus applicable local taxesRetake: US$100 plus applicable local taxesExam Conditions: Candidates are not allowed to reference any materials, whether printed or digital, during the exam.Prerequisites: NoneExam OutlineThe Salesforce Marketing Cloud Administrator Exam measures a candidate's knowledge and skills related to the following objectives. A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognize security best practices for data, permissions, and PII.Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Given a scenario, describe the contact model.Given a scenario, evaluate data quality.Explain preference and profile center concepts.Setup: 38%Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations.Describe the features in Setup Home.Describe Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio.Given a scenario, describe the configuration of Email Studio.Given a scenario, describe the configuration of Social Studio and Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Given a scenario, describe solutions for data extraction and report generation.Given a scenario, monitor a Marketing Cloud account and provide system availability.Given a scenario, evaluate benefits of additional Marketing Cloud products.
