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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator-a/
课程评论：没有评论
课程名称：Salesforce认证市场云管理员（2025年6月） 概述： 此在线课程“Salesforce认证市场云管理员”旨在帮助您扩展市场云领域的知识和技能，适合顾问、市场营销人员、管理员或开发者。课程经过更新，符合最新的市场云认证和Salesforce版本。 核心课程由一位经验丰富的讲师授课，她是Salesforce MVP名人堂成员，拥有超过25个Salesforce认证，并在Salesforce技术领域有十多年的经验。课程将通过逐步讲解关键概念和功能，确保学员打下坚实的基础。 课程时长超过2小时，设计适合所有人人群，无论编程经验如何。主要内容包括： 1. 数字营销能力（13%）：涉及治理和合规的描述、数据和权限的安全最佳实践等。 2. 订阅者数据管理（18%）：描述联系人模型、评估数据质量等。 3. 配置管理（38%）：实施业务单元、用户/权限等配置。 4. 渠道管理（16%）：配置移动工作室、电子邮件工作室、社交工作室和广告工作室。 5. 维护（15%）：数据提取、报告生成及账户监控等。 课程结束时，您将掌握如何在使用市场云时应用这些核心概念。课程中包含多个演示和作业，帮助您巩固所学知识。欢迎加入我们的课程，开启成为市场云专家的旅程！
* Last Updated 13th June 2025 *REVISED FOR LATEST MARKETING CLOUD CERTIFICATION & SALESFORCE RELEASELooking to expand your knowledge and skills in the field of Marketing Cloud? then this online course on "Salesforce Certified Marketing Cloud Administrator" is perfect for you. Whether you're a consultant, marketer, admin or developer, this course is designed to give you a comprehensive introduction and best practices of this application.At the heart of this mega course is an experienced and knowledgeable instructor, a Salesforce MVP Hall of Fame member with more than 25 Salesforce certifications and over a decade of experience in Salesforce technology across clouds. With her deep understanding of the technology landscape, and coming from communications background, she will guide you through a step-by-step walkthrough of key concepts and features, ensuring that you have a solid foundation to build on.Get over 2 hours of crafted learning! One of the best things about this course is that it is designed for anyone, regardless of their programming experience. You don't need to be a tech expert to take advantage of the Marketing Cloud application and more - this course will show you how to use these powerful tools and concepts. Throughout the course, you will learn a range of major topics, including (but not limited to!):Digital Marketing Proficiency: 13%Describe governance and compliance in relation to digital marketing.Recognise security best practices for data, permissions, and PII. Describe Marketing Cloud product inventory and product offerings.Subscriber Data Management: 18%Describe the contact model & evaluate data quality.Explain preference and profile center concepts.Setup: 38%Implement the configuration of business units, users/permissions, and security/passwords.Given a scenario, determine how to configure integrations. Describe the features in Setup Home & the Marketing Cloud extension products.Channel Management: 16%Given a scenario, describe the configuration of Mobile Studio, Email Studio, Social Studio and Advertising Studio.Explain the concepts and typical use cases of Journey Builder.Maintenance: 15%Describe solutions for data extraction and report generation.Monitor a Marketing Cloud account and provide system availability. Evaluate benefits of additional Marketing Cloud products.Test Your SkillsA custom mock test exam from me to you (over 30 questions and keep adding!)By the end of this course, you'll know how and when to apply these core key concepts when working with Marketing Cloud. There will be plenty of demos, and even better, plenty of homework too. Don't let fear hold you back - sign up for our course today and start your journey towards becoming a pro! As part of the Marketing Cloud Academy here at Udemy!
