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所在平台: Udemy |
课程主页: https://www.udemy.com/course/salesforce-certified-marketing-cloud-administrator/
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课程名称：Salesforce认证营销云管理员 概述：恭喜您迈出准备Salesforce营销云管理员认证的下一步。本准备工具提供了您所需的信息，帮助您学习和准备考试。我们保证SFMC管理员认证具有良好的成功率。Salesforce认证营销云管理员项目旨在为能够利用行业和产品最佳实践配置营销云产品的管理员设计。候选人通常熟悉订阅者数据管理中的数据结构，并能全面导航设置界面。认证的营销云管理员能够成功排除帐户配置和用户请求的问题。 Salesforce认证营销云管理员应具备对终端用户可用特性和营销云中的配置选项的知识。候选人应能够维护营销云平台，响应常见的业务需求，并在营销云中执行管理职能。此外，候选人应具有三到六个月的营销云实例管理经验，以及数字营销的相关经历。 Salesforce认证营销云管理员的候选人应能够展示其在以下领域的知识、技能和经验： - 对数字营销的治理和合规性的知识 - 识别数据管理、用户和权限的安全最佳实践 - 实施帐户配置，包括业务单位结构、权限和安全性 - 管理订阅者数据 - 评估数据质量 - 配置营销云产品（构建器、工作室） - 解决帐户配置和用户请求的问题 - 监控帐户（超级消息、用户、活动）（审计、报告、通知） - 对营销云扩展产品和特性的知识（Datorama、Interaction Studio、Audience Builder等） - 对营销云集成产品的了解（FTP、API、MC Connect） 考生并不需要掌握编程语言或SQL/开发人员任务。
Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This preparation kit has the information you need to help you study and prepare for your exam. We guarantee a good success ratio for the SFMC Administrator Certification.The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience administering a Marketing Cloud instance and prior experience with digital marketing.The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas: Knowledge of governance and compliance with reference to digital marketingIdentify security best practices for data management, users, and permissionsImplementation of account configuration including business unit structure, permissions, and securityManagement of subscriber dataEvaluate data qualityConfigure Marketing Cloud products (builders, studios)Troubleshoot account configuration and user requestAccount (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)Knowledge of Marketing Cloud extension products and features (Datorama, Interaction Studio, Audience Builder, etc.)Knowledge of Marketing Cloud integration offerings (FTP, API, MC Connect)A candidate for this exam is not expected to know programmatic languages or SQL/Developer tasks.
